Gree first exposure odds reflect the country inside the U.S. appliance magic spe
November 8, 2005, Gree Electric chairman Zhu Jianghong said, suppliers and
States United States
Large
Home appliance chain
Business relationship is entirely determined by the market forces of both sides in the current serious imbalance, the "management approach" in the short term are still unable to reverse the introduction of Gree and the National US relations. However, some industry insiders believe that the bubble of home appliance chain is quietly rising, the pair of home appliance chain enterprises are expanding rapidly to reflect the. "
TCL
The United States to build their own
Sell
Channel is one of the vane of the evidence. "
Zhu Jianghong reference to "management approach" is the day
Business
Department released "
Retailers
Purchase transactions with suppliers Regulations (Draft). " The "management approach" arbitrary charges in the retailers to restrict the
Competition
And long-term supplier of payment arrears and detailed requirements in three areas directly hit the home appliance chain of "weakness."
Gree no regrets exit States United States
Zhu Jianghong not avoid and the National Beauty odds. He said bluntly: "We have never had to withdraw from the country feel the slightest regret the United States."
On March 9 last year, the country offices around the United States issued to a report on "clean Gree
Air conditioning
Inventory of emergency, "which called Gree air-conditioning throughout the branch will be cleared of inventory and business. Geli headquarters immediately countered that:" If the country is not in accordance with Geli U.S.
Game
Rules of doing things, Gree will clear out his country the U.S. marketing system. "Gome, Gree deteriorate as a result.
Zhu Jianghong said, for we had a lot of people worry that we will strangle themselves. But the fact is, Gree third quarter of this year sales of 12.9 billion yuan, almost total sales last year. This is largely due to thousands of Gree Electric Appliance stores throughout the country and shops.
Began to reflect on appliances "inhibition"
Zhu Jianghong that many suppliers now have to wear the Monkey King's "magic spell", they rely on home appliance chain giant, would offend the small
Dealers
; Offend these small dealers, the more they rely on chain giant is losing more primary dealers, this is a very dangerous vicious
Cycle
.
Pioneered a number of Gree
Marketing
Model, such as "off-season discount rebates" and "year-end rebates," these marketing channels is the industry's focus has always been. Gree Electric Appliance CEO
Dong Mingzhu
Said Gree few people own marketing department, not to the 23 clerk now. "We mainly rely on sales of distributors all over. They are not Gree people to build shops do not have to Gree entirely driven by economic interests."
In fact, in Anhui and other places there have been some 5A-class community store, Gree channel model is a new attempt.
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