All liquor products Raiders of the dark hotel channel to promote – Liquor, hotel
After a period of promotion, we are still new products Hotels Nothing good color, so we are very upset. But do Spirit Industry, especially in high-end price of white Wine Manufacturers, the hotel is one of the most important consumer channels. However, as market competition intensified in recent years, hotels have become more and more people feel happy and make people worry. Hotel has high into the store costs, the high cost of opening bottles, there are many companies willing to bear the exorbitant taxes and levies, such as festival fees, Dianqing charges, fixed rebate and so on. Because the hotel is able to point directly to consumers the best place to communicate, in order to improve the hotel Sell Amount of each brand are brains all means, but also on the promotion, is presented Gift , Draw; short, whether ripe or brand new brand, few people in the hotel's sales Frankly speaking, I make money up. We are now caught in such a disorderly competition point of view. So someone from another aspect that can not be to increase sales, reduce costs, in some hotels, the revocation of promotion ceremony, development, "the dark to promote." As the name suggests, "the dark to promote" is the internal development staff in the hotel sales staff. Now such a competitive environment, the development of "dark and promote" should be a very good strategy.
Directly in the hotel on the promotion ceremony, and the development of "dark and promote" all have their own advantages and disadvantages: Direct marketing etiquette: on the one hand facilitate the promotion ceremony Unity Managed by the morning of the morning regardless of the sales staff will educate business philosophy, product characteristics of knowledge and rhetoric through a unified brand to target customer groups and product promotion; the other hand, can promote etiquette staff find and track the shop to have some potential target customers. This brand of consumer groups in the formation of a fixed strong support. But the hotel directly on the promotion ceremony, the cost is relatively large; the development of "dark and promoting" people: on the one hand, sales and cost become a controllable cost. No sales will not generate sales promotion costs; on the other hand, as "dark and promote" itself is inside the hotel staff, easy access to our customer base wanted. Therefore, development of enterprises according to their location, you can choose different methods of product promotion.
Not as long as the shop staff can develop into what you want to "promote the dark." The development of "dark and promote" requires the following conditions: 1, "the dark to promote" people in the shop to have some influence. Able to handle the shop to all relationships, through personal influence, driving up and down the whole shop sales of this product. For example: store Fang Datang managers, supervisors, etc.; 2, "dark and promote" must have a certain social resources. This can be through fast he can make the products we need to face the target. If the shop Marketing FromEMKT.com.cn department managers. 3, "dark and promoting" people of this product with high acceptance. And the convergence unit intelligence officers have a good customer base. Otherwise, business promotion policy, business concepts and product knowledge, it is difficult to reach the target clients on the fastest speed. Customer feedback on the product difficult to accurately delivered to the company. 4, "Dark promoting" To have a strong personal qualities. For example: image, communication capability.
In the development of "dark and promote" the time, should not blindly, not anxious. Once too anxious, ill-considered, not only will not play its due role, and there might be the shop to clear the scene or by the use of competing products. Therefore, the development of "dark and promote" should pay attention to following points: 1, in the development of "dark and promote" when the basic situation of the shop to a detailed understanding. Focus on organizational structure to grasp the shop, key relationships, from which focuses on the development of object selection. If this understanding is not clear, it is easy to result in wrong judgments. 2, clearly grasp the basic understanding of competitive products, in particular there must grasp the dark to promote the development of competing products staff, and clearly understand the development of competitive products and promote sales of policies and dark "secret promotion" means the cost paid. 3, with the focus of several development targets customer intelligence contacts. And through contact with a good relationship, from which selected targets. When in contact with the development must not communicate with him "the dark to promote itself." Only guest at the situation, do not talk business. 4, when all issues are resolved, you can be face to face with the development of communication objects. When communication must pay attention to, on the one hand to achieve a high degree of corporate identity development. On the other hand, to stand in each other's point of view of behavior. On the matter for the commission to avoid. 5, to establish "secret promotion", the people should pay attention to doing a good job on the confidential relationship, preferably one-way links. To do a good job "promoting dark" after-sales service, timely payment shop corkage, and the payment of other compensation. The payment of compensation, they should strive to take into account the processes within the company as much as possible to facilitate each other.
No matter what kind of sales promotion, has its own interests. Not a magic weapon to solve any problems. The key is to use appropriate methods to solve the problem. The development of "dark and promote" the same
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