Japanese companies tested in China, crazy fight worth fighting appliances
Once, domestic
Home Appliances
Japanese home appliance market is fully occupied. But with the rise of domestic companies, then the limelight goes for the Japanese companies face a severe test, even gradually withdraw from the Chinese market risk. However, the new year, the reporter learned that the information is
Matsushita
Department of home appliances, totaling giant is seeking to use high technology content products to capture more market share.
Breakthroughs market dilemma
Recently, Panasonic introduced frequency pulsator washing dry one machine, drum drying technology breakthrough will carry to the pulsator products, created
Washing Machine
A new category.
's Knowledge, to overcome difficulties, companies are looking for innovative technology, will "
Price war
"To" the value of war. "Insiders said in an interview, only with the technological means to seek breakthroughs in order for enterprises to create more room for development; only innovation can provide consumers with high quality products for enterprises to "source of living water."
Raw material prices, "one high and one low" for this year's consumer electronics market is facing two major difficulties. First, the rise in copper prices caused
Air conditioning
Business dilemma, but the falling cost of flat panel TV makes most of the upper reaches of color TV enterprises with low profits or even negative profits into the "price war" among. To solve these problems, first of all the technical innovation, risk aversion, re-win the market. Faced with a difficult market, many companies changed the traditional "price war" as a "value war."
Brains for innovative
In product innovation, Panasonic also gives a new development ideas. Pulsator, the drum has always been trail running two stock cars, not in a stall of the product. Matsushita to drum drying technology mature, the common frequency conversion motor equipped to Washing Machine smoke, through integration of innovative design, making the low end of the pulsator to achieve the grade of subversion.
The face of competitors, Chinese companies are also not far behind, as
TCL
, Skyworth recordable TV, Haier "free broadcasting" and also the technical advantage, can reflect the trend of flat panel TVs 3C integration. Skyworth Group, Regional
Marketing
Dong Qiang, general manager of Guangzhou Branch Headquarters, in an interview said: "The meaning of innovation, in fact, to provide consumers with more cost-effective products. How in the same price, giving consumers a better and more technology products good
Service
This is very important. "High-end appliances promising market is self-evident, consumers in addition to the pursuit of quality, the more and more people began to seek high-end products, fashionable products across age brought comfort. driven by the interests of high-end home appliances home appliance maker also eager to Obtain this market.
Industry believes that with the increasing popularity of home appliances, consumer groups, particularly more young, the consumption of traditional products and attitudes are changing, single-function orientation can not meet the increasingly diversified demands of consumers.
High-end consumer electronics market this year, the outbreak, to businesses, enterprises a lot of confidence, but had to see a lot of high-end consumer products, although new features much appreciated, but that the price information, they tremble; too many consumers just stood aside, there is no strong desire to buy. So high-end products to enter the unusual family still has a long way to go, major manufacturers and channel operators have to keep integrating existing resources, and services in the product itself make efforts suffer.
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