What Do Consumers Want in Cosmetic Packaging?
Although functionality is essential and eco-friendliness is in demand, consumers usually prefer a bit of an attitude from their favourite brands. Cosmetic packaging is getting more and more innovative with the growing demand for convenience and performance. There are several trends that may have a varying influence, depending on the market. It is therefore imperative for cosmetic packaging manufacturers to offer creative technology along with a wide range of innovative choices.
Cosmetic packaging trends evolve with consumers’ wants and needs and are a fundamental factor in whether or not your packaging will succeed. It may be hard to assess the importance of each individual aspect as much cosmetic product packaging style trends change drastically. For instance, tube products once ranged from pigmented tubes to hot-stamped caps. Today, the choices include extruded barriers that can accommodate more aggressive products, soft-touch-feeling tubes and pearlescent and holographic extruded tubes.
As customers are adding greater environmental sustainability to their lifestyles, cosmetic packaging is also seeing a strong move towards organic products. It may be a while before organic packaging enters cosmetic packaging in a huge way. But for now, most wholesale cosmetic packaging companies use the clear PET (polyethylene terephthalate) as it sells well on the organic ticket. Due to its light weight and strength, it is replacing the glass jars and bottles that are being used for beauty and personal care products. Customers pressed for time respond well to functionality developments that deliver accurate dosing or enable easy application.
The Green Way
Many companies are adopting the green trend to help save the environment. They are finding ways to reduce waste and harm to the environment by producing more sustainable packaging. As the eco-friendly and sustainable trends are among us, it is being found that the packaging value chain is changing rapidly.Lifestyle and environment are the two dominating trends in the global personal care market. Lifestyle trends are driving the need to create more agile, multifunctional and user-friendly packages that provide the consumer with a variety of functions without being too convoluted. Increasing consumer education and awareness is helping drive environmentally friendly applications. Refill packaging is the key for preserving existing resources and offering alternatives to glass and metals. Companies are also looking at material innovations, especially to keep in line with the demand for green practices and sustainability. Companies are replacing petroleum-based plastics with polylactic acid (PLA) made from corn.
As environmental factors are driving the agenda for all packaging companies, it will be the key to commercial survival.
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