U.S. microwave start "full steam Feast" event – the U.S., the microwav
Recently, in
Microwave ovens
Market sales booming new industry leaders launched a U.S. microwave oven steamed to promote culture "Eight Chinese cuisine 'full steam Banquet'" National Tour Experience. Excavation depth of the potential demand for user: steam
The State Council Development Research Center of Institute of Market Economy "
Home Appliances
Discussion group survey data "show: first-tier cities in China up to 80% of microwave penetration. Most have microwave ovens
Consumption
Who use only 15% of its functionality, but for hot dishes, hot meals, do breakfast, really used to cooking for less than 20% in "high penetration, low usage" status quo.
This microwave oven features
experience, not unrelated to promote delay. "74% of the respondents can not tell there microwave heating than other features," A Beijing, Shanghai and Guangzhou survey of 1,000 consumers, "if not in the heat to keep water loss, 80 % of the respondents will be frequently used in everyday cooking in the microwave oven. "nutritious food three meals a day has always been the consumer, the pursuit of a healthy diet, in the Chinese catering culture" steamed, fried, boiled, fried, "such as cooking them, the best steamed effective preservation of food water, lock the nutrition, the food taste much pure lubrication people welcome. If no steam function microwave oven, or heating water can not be maintained without loss, it can not meet the nutritional needs of consumers,.
Back in 2004, the U.S. would break the microwave oven microwave ovens can not use metal utensils heating of technical problems, first introduced by the national patent in China's "Iron Chef steamed Pa" fashion wave microwave steaming food. The end of 2006, the United States with
Electronic
Technology
University jointly drafted the "steam" type microwave oven features standard "domestic microwave oven steamed functional requirements and test methods", promulgated by China Association for Standardization, microwave steam function to promote the upgrade; then, beauty
Nano
Silver
Liner
Microwave introduction to microwave ovens can reach almost sterile cooking, steaming out of a higher degree of food nutrition preservation cleaner. According to statistics, the United States the only one in Guangdong, for example, between January to April this year, its sales grew 100% last year to create a historical record, and global sales are now breaking 13 million units, the industry forecast, the United States of microwave oven will take the "steam" food fashion spring highs. Focus on user experience, interpretation of microwave oven industry, "steamed food is still"
The "Eight Chinese cuisine 'full steam Banquet'" a national tour Experience will allow consumers to see and personally tasted the microwave from the U.S. "steam" out of "Eight Chinese cuisine," cuisine. According to the U.S. in the microwave responsible person, through this event, consumers will receive has never been cooking experience??? Microwave a meal, completely eliminate the smoke, the taste is no less.
At the same time, a is the industry called the "microwave Literacy" campaign is also being launched nationwide. When we entered the
Carrefour
, Trust-Mart and other terminal
Supermarket
, Marketplace, it is easy to see the beauty of other corporate sponsors to the public video, fun to play with a variety of delicious dishes microwave cooking methods; many housewives have been from
TV
,
Broadcasting
The introduction of the microwave oven "steam" recipe, learned to make people coveted microwave meal for family and friends have praised; In addition,
Newspaper
, Magazines,
Network
Enterprises can also be found published by the microwave oven microwave oven steaming about how "three meals a day" article in the scientific spectrum. The "full steam Banquet" will no doubt start this "literacy" campaign to a climax.
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