Resolve conflicting integrated ceiling industry can achieve win
Integrated ceiling manufacturers and distributors of the five conflict
1. Manufacturers from promoting their own products Sell And the overall market perspective, not all dealers are considered too exhaustive.
2. Dealer for profit in the event of non-profit or profit small circumstances, we may Proxy Loss of business confidence in the products, with the degree of loyalty to the factory down, leading to another Cooperation Cracks and even contradictory.
3. Factory low quality part of the business staff, quick success, for the completion of the task unscrupulous dealers hurt.
4. Some manufacturers in the development of the market stage, the dealer promised a lot of promise, but the market is ripe, can not fulfill its promise, leading dealer dissatisfaction.
5. Dealer also agent for a number of multiple products, a product can not be fully engaged at this time, manufacturers can create resentment, blame the tie is not enough, lead to deterioration of relations.
Businesses not reduce the pressure to find solutions through multiple channels
If integrated into the ceiling just the beginning of Sichuan, many distributors adopted a "shopkeeper" in Marketing Way, guarding stores and other off-site, then, in 2009, the difficult market conditions, the dealers take the initiative to move more up and start to really think about how to do a good brand of regional business.
2009 7 months of Guangzhou Construction Fair Dozens of integrated production enterprises ceiling full debut, Ding Chen Longsheng vice president of the United States integrated ceiling praise the event marks the integrated ceiling really grows. Collectively by the industry Exhibition To seek a way out, we have also seen the rush of Sichuan integrated ceiling dealer figure. Friendly integration of the total ceiling of Sichuan agent James said: "The ceiling of the region as an integrated operator, to such a top industry event, that is, the overall development of the industry environment to feel and see new products launched peers, learn better marketing experience." Tutu Fang Qing Chengdu branch manager ceiling also expressed the same wish, "industry in a strong, strong dealers have gradually become big changes. to dare to go out more exchanges with their peers, to learn more in the regional market can not learn to things, will have great vision bigger picture to go to control the operation of the regional market. "
Market is still a huge improvement in operating pressure
The face of warming the property market in Chengdu, Chengdu, integrated ceiling dealer market are quite happy, although the first few months of this year, the business is a lot to feel lonely, but in May sales have gradually recovered since, made the secondary market volume also will rise.
But the better the business does not relieve manufacturers of brand name on the dissatisfaction of agents. Integration of a well-known brand agent ceiling tells the author: "When I first directed at the brand strength, product positioning clear, with complete and threw the team won the agency. However, with the market development of non-smooth performance of marketing agents manufacturers can not meet the tasks assigned by the requirements of the manufacturers of the agents less and less support for the policy on. "As the agent put a lot of energy early, but also aware of the brand of the importance of competition in the market for manufacturers This does not smell too quiet dare not ignore, so some people took the opportunity to be abused and lead, to seize power of attorney.
This, even if agents are difficult to digest the pressure is still constantly looking for new ways to do factory sales of the provisions of the annual sales target, "I hope that this will in exchange for manufacturers and support to our attention." The agent frustration and attached to said business.
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