BMW declared as Most Influential Automaker on Facebook
The index evaluates and ranks the Facebook efforts of prestige brands across four criteria: size & growth of the community, engagement, programming, and integration to online platforms.
With an index score of 175, BMW trumps Audi (156), Lexus (154) and Ferrari (141), the three other car companies among the Facebook IQ top 10 brands.
Earlier this year, Auto123.com posted similar rankings of automakers based on their Twitter influence. Audi came out on top, followed by Volkswagen and Chevrolet.
The most influential Prestige 100 brands on Facebook according to L2:
1- BMW
2- Clinique
3- Audi
4- Lexus
5- Bare Escentuals
6- Benefit
7- Bobbi Brown
8- Johnnie Walker
9 – Belvedere
10 -Tory Burch and Ferrari (tie)
12- Infiniti
18- Mercedes-Benz
22- Cadillac
38- Porsche
40- Acura
47- Aston Martin
49- Jaguar
52- Land Rover
56- Maserati
79- Rolls-Royce
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