The Other Components of Business Cards
While it seems that the fundamental information to place in a business card printing are your name, business name, logo, contact numbers, and address, some cards are designed too quickly that some important details are overlooked. Aside from the basic contact details, there is other information that should be present in business cards. Let’s take a closer look at this information.
Tagline
In general, your business name should already tell people what you do or what you offer. But in case your name does not clearly define the nature of your business, you need a tag line to help you explain to people what you do. Ideally, a tag line is a short description of your business. It contains seven words or less that clearly defines what your business offers. Although it may seem so easy to create a tag line, it actually isn’t. You need to make sure that the tag line you create is unique, clear, and memorable. It should also generate emotional response from people, making it quite hard to come up with an exceptional tag line. If you are trying to come up with a great tag line, think in terms of the uniqueness of your business and use words that will best communicate such uniqueness.
E-mail Address
In today’s high speed and highly digital world, it’s important that you stay in touch with your customers electronically. Be sure to create your own email address and put it in your cards. If you have your own web site, it would help to create an email address that complements the domain name of your site. It’s not actually expensive to set up a personalized email address these days. But if you can’t create a personalized email, make sure to create an email that best represents your business. This way you will still look professional in front of your customers.
Web site
If you want to get in touch with today’s high tech business world, create a web site that will provide the basic details about your business. It doesn’t have to be an elaborate web site. A one-page web site will be enough to convey your information. Make sure to include your address on every marketing material so people can access it when they need to learn more information.
Other valuable information
Aside from the contact details, it is essential that you include other valuable information in your cards. This can include a map, your store hours, list of your top products or services, emergency numbers in your area, or even a pocket calendars. All these will give add value to your card and convince your customers to hold on to your card.
Design considerations
You have to think of your cards as a miniature ad. When designing it, you have to pick the right color, font style and size, images and layout that will make sure your cards stand out. Make sure to use both sides to maximize the space in your business card templates. If you are unsure on how to best design your cards, it’s best to hire a graphic designer.
Without a doubt, the business cards are one of the easiest and most cost effective ways of promoting your business. They are a multi-functional tool, so be sure to make the most of them.
These easy and winning tips will allow you to keep your company’s name in the lead of your costumers. For more free and engaging designs, visit business card templates.
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