Chief Elements of VMS

Video messaging service (VMS) is a generic mobile messaging facility that allows users to share video content via mobile phone. It is a fun, easy, and effective way of video SMS sharing . VMS is the next step in the world of mobile messaging and communication. It is simple to use and video SMS sharing with VMS is almost as easy as creating and sending a text message.

VMS vs. MMS

VMS includes superior picture quality in comparison to MMS as it is specially optimized for a Smartphone. Smartphone users can download this app free from Android Market or App Store. A fixed subscription plan or Wi-Fi connectivity ensures that using this app is affordable for its users.

Video messaging service supports up to 5 minutes of video content while an MMS supports only up to 30 seconds of videos. MMS is mostly used and related to exchange of images. While all the MMS content is stored on the phone, this is not the case with VMS content as it is centrally stored. This means that an additional phone memory for storage of video content is not required in case of VMS and contributes to the privacy of the app for the user. VMS is faster and more effective than MMS.

Mass Distribution of Video Content

In addition to person-to-person video SMS sharing , mass distribution of video content is also possible. This means that the uses of VMS extend beyond personal usage. It can be extremely viable for commercial uses like marketing and advertising.

As Mobile phone can reach out to a vast number of clients, therefore it plays a vital medium to distribute video content and video SMS sharing. Moreover, its affordability factor makes it an inexpensive mode of advertising especially in comparison to other forms. Even the start-up costs of VMS are lesser compared to other mediums of advertising.

Marketing via VMS can be done through video blogs, banner advertisements added to distributed content or independent advertisements sent as video messages.

VMS also facilitates an interactive for of marketing and communication as the users can reply to the video message or video blog. User-generated video blogs can be a good source of interactive advertising with VMS.

Video Blogging

Video messaging service allows its users to access, view, receive, create, and upload video blogs through their mobile phone. This means that the users can access their own blogs at anytime along with subscribed video blogs. This boosts the scope of video blogging as VMS also sends notifications to its users in case of any new updates on subscribed blogs.

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