Landing Pages Design: 10 Tricks of the Trade
Landing pages design is a fundamental part of any well conceived online marketing campaign. Unfortunately a lot of marketers get distracted by web banners, pay per click, email marketing, etc. and neglect their landing pages design. The following are ten tricks of the trade to guarantee effective landing pages every time:
1. Sometimes you might need your customers to give personal information for registration, etc. If this is the case make it as short as possible otherwise people won’t bother.
2. Pages that load slowly tend to get closed pretty quickly. Flash animation can be a liability when it comes to loading so go easy on it.
3. An attractive landing page is essential for closing sales. Use cheerful colors and test different combinations to see what works.
4. Try to get your message across in as little text as possible, otherwise customers lose patience. Also it’s not wise to place text within an image considering that the image could fail to load.
5. Put time limits on your promotions; the additional urgency will yield results.
6. Consumers like to see positive testimonials; these days the recommendation of a peer carries more weight than ever.
7. Internet buyers are wary of scams and bad deals; put them at their ease by offering warranties and guarantees. Another way to earn trust is to give away samples/demos of your product.
8. Any kind of web design demands a lot of checking and revision. Before you begin your campaign make sure your landing pages design looks good for all the major browsers.
9. Try not to make outrageous claims on your landing page. Obviously you want to sell your product but if you claim you can make people rich in two weeks they won’t believe you.
10. Define your target demographic clearly before you start.
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