Mobile Payment melee build industry alliances to contain China Union Pay Mobile
China Mobile and China Union Pay in the field of competition in mobile payment from guerrilla warfare to the positional warfare.
Recently, China Union Pay announced: United 18 commercial banks, China Unicom And China Telecom, handset manufacturers and other industry alliance formed by mobile payment. This is following the announcement shares in Shanghai Pudong Development Bank Mobile, China Union Pay announced the expansion of mobile payment in six pilot provinces, the two sides confront each other again.
However, the "Daily Economic News" in an interview that, while operators Financial Institutions, such as multi promising mobile payment, but the market matured, the industry chain enterprises remain to be a difficult game.
Instigated bypassing the union to move CUP
It is reported that the mobile payment industry to join Alliance members include: Industrial and Commercial Bank of China, Agricultural Bank, Construction Bank, Bank and other 18 national and regional commercial banks, China Unicom, China Telecom, Nokia , Lenovo and other handset manufacturers, a number of smart cards and security chip vendors, receiving terminal manufacturers, system integrators, research institutions and other relevant agencies.
China Union Pay, said the banking industry alliance of mobile payment and mobile operators build a platform of basic services, bus, subway, utility, cinemas, Oil Companies, hospitals, retail and other industries based on this platform, users can launch services will open up the payment, communications, chip, smart card, Electronic Barriers between various sectors. It is understood that union members will jointly promote the financial account based, non-contact communication with the relevant ISO international standards for smart card pay phone business.
"CUP industry alliance note is not a member of China Mobile." Telecom insiders province to the "Daily Economic News" said.
In fact, in August 2003, China Mobile and China Union Pay to set up a joint venture company, providing mobile phone wallet services. However, 7 years, the mobile payment business has not been much development, only sporadic operations in some provinces and cities. In this regard, a source disclosed that, as China Mobile and China Union Pay will want to grasp the initiative in the field of mobile payments, resulting in Cooperation Greater than the significance of the form.
With the 3G era, China Union Pay and pay in the field of mobile phone "go it alone" trend has become increasingly evident.
It is understood that the mobile payment can be associated CUP 10 bank cards, and include a large payment, including all online banking functions and higher security. The banks say, compared to China Mobile, China Union Pay to merchants have absolute influence.
However, in more than 520 million mobile users have also become a scale of words against its capital with the CUP, the hope of passing through mobile phone carriers to create a complete mobile payment industry, the completion of the mobile e-commerce layout.
Mobile payments market, a huge cake
In fact, mobile payment has become a domestic and international carriers and financial institutions and business development, China Union Pay, the reason to move, etc. "itch", precisely because the prospect of seeing the mobile payment market. The phone has a large user, mature charging mode is also the development of the outside world as the best mobile payment terminals.
IResearch Consulting study showed that by 2010, China's electronic payment transactions can reach 280 billion yuan, achieving over 100% turnover growth.
The face of such huge potential new market, operators and banking institutions have long coveted.
Telecommunications industry analyst paid Leung pointed out that the operators, mobile payment as cross-class business integration, and voice, Internet, SMS, MMS and other business types of differences are not small, but it is likely to become the new operator business growth.
In fact, three operators are wading mobile payment, Shanghai Mobile launched the "World Expo Pass" mobile wallet functions; China Unicom to buy built-in NFC chip as long as phones can interchange credit card on the bus; China Telecommunications Users only need to "brush" mobile phone Nanjing Road in Shanghai can be designated merchants in more than 50 shopping.
Addition to operators, the current banking industry is also pushing the major mobile payment service, in addition to traditional mobile phone banking services, but also additional fees of life, credit card repayments, hire purchase and a series of new mobile payment service.
According to sources close to the Consortium's present, CUP sources of revenue to the bank's transit costs (network service fee) and the general business of the commission is divided into the main. In order to increase revenue, CUP card volume continued to increase the one hand, on the other hand rely on mobile phone payments on a new business.
Types of competitors, "fragmentation" Although the prospects for mobile payments market
good, but the development is not smooth.
Securities in the East China Sea Communication Equipment Industry analysts Kang Zhiyi seems mobile operators to promote the most important thing is to pay phone and POS machines to solve the problem of communication between. He said the mobile payment standard has several categories, from the initiator, the CUP, operators are paid the standard in the development of their own.
It is understood that the mainstream technology of mobile payment there are three, namely, NFC, SIM-Pass as well as RFID-SIM. The three largest operators chose a different technology approach to promoting mobile payment service. In fact, these technologies there own shortcomings, to upgrades, POS terminals need to replace or upgrade hardware such as SIM card, do not need a small fee.
Move insiders said, regardless of which standard, the most fundamental is whether the market is also foot the bill. Because some of the technology requires the user to replace a special phone, but also greatly reduces the consumer more attractive. It is revealed that the major operators in the 3G, investors have been critical point between gains and losses, if invested in large-scale transformation of the terminal equipment, will give operators great burden.
In addition, the payment of light that the payment industry as a loose alliance of cooperation groups, there are many links of the same type of competitive firms, which make integration of the Consortium's great demand.
CUP stakeholders told the media that "a reasonable business model is still an urgent need to solve the problem."
Industry Analysis Two-horse race "third party" to pay benefit
Analysys International analyst Wang Liu-sheng noted that the CUP are mobile and mobile payment industrial chain is the core part, as both sides want to get each other to bypass the systems of domination
I am a professional writer from China Toys Suppliers, which contains a great deal of information about hard plastic mat , esd bench mat, welcome to visit!
Processing your request, Please wait....
