Asian pay
Media Advertising industry is facing a recession, the business situation of fragmented and competition, but in Asia, there is one area are in good condition: this is Pay TV .
In turbulent times, people will find a familiar and comfortable way nest on the sofa watching TV.
This is the last week, held in Hong Kong and Asia Cable Satellite TV Broadcasting Association (Cable & Satellite Broadcasting Association ofAsia, referred to as CASBAA) convey the message in clubs. People watch television more than ever before, higher-definition television, watching television more types of equipment, flat panel TV's size is also greater.
While new business models and delivery methods have many experiments, but there are decades-long tradition of pay-TV model is difficult to shake. Even in difficult economic times, people rarely give up Cable television Channel.
According to CASBAA estimates, the Asian digital pay-TV households now exceeds 115 million. China and India, among the highest growth, India now has 1,900 million digital pay-TV households, China is 6,900 households.
However, the Asian pay-TV market, there is a huge contrast. As many expected, Japan HD The field of television and digital at the forefront. For example, cable operators J: ComCo. Now to 87% of users are HD services.
The two big countries in the region India and China has become the focus of attention, they are rich in content areas and lack of sharp contrast.
India's rapid recent development of content, currently six Direct to Home (DTH) satellite TV operator, offers more than 550 electric Video Road, including 120 foreign TV channels.
This is good news for viewers, but the competition of the industry heavy losses, some carriers may be out of the market. ZeeEntertainment Enterprises Ltd.'s Chairman Chandra (SubbashChandra) to hold this view. He predicted the future survival of the fittest will only be left after four profitable carriers, it is still more than most countries can support level. He estimated total industry loss last year from 200 million to five hundred million U.S. dollars.
Great success in India was undoubtedly the popular Cricket League Indian Premier League, their fans can be fanatical degree in England with the prestigious Super League match. This type of cricket and the cheerleaders and the commercialization of money worship that traditionalists may be deeply unhappy, but it opened up a whole new fan base. The alliance's success to the Asian countries have shown that the content business is not all one-way flow from West to East movement. If done so, they may also become lucrative content and sports Broadcast Right exporters.
Contrast, due to restrictions on foreign broadcasters and state-owned Central TV station Dominance of China is faced with the contents of famine.
Limited most of the foreign channels to watch the Chinese audience, limited to three-star and above hotels and foreign residential area. Broadcast on local TV channel is mainly the mutual imitation of some mediocre general entertainment programming and playback content.
Order to get more content choices, many people are not very strict government control through the network to watch video.
Equivalent of YouTube, Tudou in China can provide people with a variety of content, including both legal and some illegal. Tudou said it is now 150 million unique users per month, its database a total of 2,800 million video clips.
I am a professional writer from China Toys Suppliers, which contains a great deal of information about checkered table clothes , battenburg lace tablecloth, welcome to visit!
Processing your request, Please wait....
