Rural domestic appliances under the Provincial Water encouraged established busi
Since the end of last year "
Home Appliances The countryside "since the start of the policy of gradually enjoys popular support and benefit agriculture. May 26, the Ministry of Finance, the Ministry of Commerce jointly decided that the pilot period of home appliances to the countryside from the original May 31, 2008 extended to December 31 . "appliances to the countryside," the half-year ago, on the one hand, farmers get the benefits, improved quality of life, domestic demand effectively starts; the other hand, domestic home appliance giant, and rural consumers and to build closer ties, a large number of products by "bringing home appliances," this artery continuously to every household. Clearly, "home appliances to the countryside" to form win-win situation, the situation in the manufacturing export tight situation, do a good attempt to start the domestic demand .
Chang Sample "I've always wanted to buy a TV into the bedroom, and now finally get the benefits." Jiang Wenfu said happily. The afternoon of July 24, Mianyang City Fucheng District mill house to the town of Mianyang, Feng Jia Wan Village Jiangwen Fu Wing Hing Hua Zhao appliances, bought a 21 inch of the Changhong TV. Such as Jiang Wenfu many farmers to purchase household appliances, such an act from behind a major policy?? Home appliances to the countryside. Appliances to the countryside to co-ordinate domestic and international market actively explore, is the focus of state funds to support the investment, export expansion to the consumption of a major innovation.
2007 year, Changhong in "bringing home appliances" pilot won the bidding for the work of "Grand Slam" in television,
Mobile , Refrigerator, freezer four major categories of products, product model bid all finalists, finalists in a total of 197 product models hold 35 seats. Changhong is of course the big winner of a product successful, Changhong even be regarded as "optimal network capacity upgrade 34 markets," an excellent opportunity, three, four markets are the advantages of Changhong's traditional area, this time can be "like a duck" to describe Changhong.
From home appliances to the countryside began to implement, Changhong act quickly, from the design and development, production organization, supply assurance, network carding, product sales, service and other aspects of active organizations, opened up a "factory? Business? Consumers" complete access. In the Changhong "appliances to the countryside," Leading and implementation of a unified team under the guidance of Sichuan, Henan, Shandong provinces were set up implementation of the groups responsible for the province's "home appliances to the countryside" to push forward the work.
Data show that, as of June 30, Changhong, a library successful product sales of about 601,000 units, of which 335 000 Changhong TV sets, Meiling refrigerator 176,000 units, nearly 90 000 Chang cell phone. Sichuan Changhong in the traditional advantage of sweeping market, accounting for Changhong in three pilot provinces 58.4% of total sales. Through the "home appliances to the countryside information system" to monitor sales data, Changhong
TV Sales in the TV category was ranked first. This is a very good report card. Changhong in the "household appliances to the countryside" in the performance of the relevant administrative departments have been highly valued and recognized, Changhong for policy formulation and perfecting of some valuable experience.
Changhong minister Deng Xiaohui market platform that: "the overall brand of Changhong, industrial advantage, R & D strengths and market network into rural consumer satisfaction for product quality and service satisfaction has turned into such a product sales volume. "For example, in research and development, Changhong according to the characteristics of rural markets, in energy saving, environmental protection, durability, security and other aspects of the focus of research and development, such as wide-voltage, super TV reception, low power consumption, environmentally friendly refrigerator, a large ring, mobile phones and long standby time, these products are favored by consumers.
Participate in pilot rural areas of many home appliances brand, only Changhong and Haier,
Hisense
The three companies awarded the same time color TV, refrigerator / freezers, mobile phones. As of June 30, Changhong, Haier and Hisense bringing home appliances sales volume accounted for about 70% of total sales. "Changhong brand home appliances as the old, in the rural market has strong appeal, especially Changhong television, influenced several generations, Changhong brand firm foundation, high-impact." A concern of production and home appliances to the countryside say "Many organizations regarded the beginning of home appliances to the countryside as a major positive, from the current momentum of view, domestic appliance brand is the biggest winner.
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