Landing Pages and Web Banners: 10 Great Design Secrets
Landing pages and web banners are two sides of the same marketing coin. One is intended to create a lot of traffic to your site; the other is supposed to convert that traffic into sales. If the design of either is broken then you won’t make a penny from your online marketing campaign. The following are ten great design secrets for landing pages and banners so all your campaigns are a financial success:
1. Web banners are pretty damaging when done badly. Don’t trick or strong arm people into clicking your banner. Always include an option to pause or close it.
2. You need both your landing pages and web banners to load quickly. That means go easy on the flash animation and live music.
3. Keep text to a minimum for everything you publish, you need to sell your product in just a sentence or two; any more and it won’t get read.
4. If your landing page requires customers enter personal information or register, keep the interrogation as short as possible or people will go check out something else.
5. Help people get to know your brand by presenting your distinctive aesthetic via everything your company puts out there.
6. Don’t put text inside the images on your landing page. If for whatever reason the image doesn’t load no one can read your text.
7. A good sale guarantees a lot of traffic and conversions; present a onetime only opportunity and they won’t be able to resist.
8. Give people a little taste of what you’re offering: demos, free trials, samples, etc.
9. Make your customers comfortable by offering warranties and satisfaction guarantees. Buyer’s remorse is a very powerful emotion, even before a sale has been completed.
10. Choose one clearly defined demographic and reel em in.
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