Bathroom industry pressure big companies to find export of sanitary measures to
At present, due to accelerated appreciation of yuan and export policy adjustments and foreign trade, technical barriers and other reasons, sanitary industry faced increasing pressure to export, how to deal with this dilemma? Enterprises have to seek measures, from technical standards, price, cost, etc. to resolve the crisis exports.
High standards and technical barriers to trade breakthrough
According to experts, Europe, the European building materials market are mostly local brands such as OBI (OBI), B & Q (B & Q) and IKEA (IKEA) and other well-known chain occupy the competition has become intense. Sanitary ware products in the design, marketing services, product quality and competition, there is also secretly staged the price competition. This has forced many large European enterprises will look Miaoxiang materials sourcing overseas Miao Xiang of China, but the procurement of products must be in strict accordance with the relevant technical standards for production, such as the European large-scale building materials, construction machinery buying and selling businesses, China purchasing center in Europe (CC – CE) in strict accordance with relevant international standards and EU standards in China, the bulk purchase of building materials, and then through its 400 wholesalers sold all over Europe, such products are often also the advantages of China's export products in Europe.
Although Europe for these products on a relatively stringent quality requirements, Chinese enterprises have also repeatedly been the use of technical standards create barriers to trade, increased the difficulty of opening up the European market, but they can still find an opportunity, and that is the price. Although the quality of first-class European goods, but the prices are higher than the same quality of Chinese products more expensive on a one to two fold. This is also the Chinese sanitary ware much one of the reasons European consumers favor.
According to experts, breaking technical barriers to trade first, products must meet standard requirements, to ensure that the market of the product standards, the manufacturer should establish a product control system. Sanitary products in addition to compliance with local technical standards, should be in line with the local residents living habits and ways of thinking. At present, the export pressure of circumstances, the Chinese companies increasingly relevant international sanitary standards, product quality and significantly improved their compliance with the relevant technical standards as far as possible, avoiding the standard of export barriers caused by disputes.
Extended supply chain respond to the changing situation as an export-oriented enterprises, seagull bath increased uncertainty faced with performance improvement and reduction in the level of pressure on valuation. In this regard, Tang, chairman of Taiwan-British Seagull Bath said: "The Seagull bathroom can increase the price, lower costs and extend the supply chain, etc. to respond to the changing situation."
Last year, the seagull bathroom revenue growth of 11.65 percent year on year, but net profit fell 18.75%, Don Taiwan United Kingdom told reporters that the second quarter of this seagull bath product price increases will be gradual implementation of measures to alleviate the pressure of rising costs. He said: "Seagull In fact, from the first quarter product price increases began. From order situation in view, one quarter, two quarters full volume of business, product price adjustment, the volume of orders growth has not slowed down some of our customers goods price adjustment has been positive response, which shifted part of the cost pressure. we have all the DPM product, packaging materials, metal prices are rising, export enterprises are affected and impact than the average domestic enterprises to large. This year will be sets of raw materials, copper period hedge to hedge price risks, will be based on raw material prices adjust prices of some products and, through the sale of forward foreign exchange lock-yuan exchange rate fluctuation risks. "increase sales in emerging markets abroad,
At present, the increasing appreciation of the yuan, the state implemented a tight monetary policy, weakening the competitiveness of the manufacturing sector, but the companies are out to lower the cost of acquisition. Some bathroom companies hopes to extend the industrial chain to respond to changes in external circumstances, in addition to production faucet parts, bathroom accessories, the began as part of its own funds to develop the bathtub, porcelain and other products, wish to enter a whole bathroom product sales market, through the extend the industrial chain to increase their ability to resist risks.
According to Seagull Bathroom projections, the global tap market capacity is about 13 billion to 14 billion U.S. dollars; bath plus porcelain market capacity, roughly three times the faucet, about 300 billion U.S. dollars. In terms of market share, the market outside Europe and the United States is about 40%, the United States is about 30%, Europe about 30%. Gulls bathroom are actively increasing the sales force on the European market.
India, Russia and other large emerging economies, bathroom industry is to consider the adoption of appropriate marketing approach by increasing its exports.
Insiders pointed out that in the current environment, including the bathroom industry, including the export of manufacturing industry is facing great pressure, but these pressures are not can not be reconciled. In fact, the country's relevant policies in the hope that business away from dependency, and as soon as possible self-adjustment, self-improvement, in the fierce international competition growing stronger and stronger.
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