Urgent car repair market integration and Regulation – Vehicle Maintenance – Auto
Recent years, with city vehicles Market Mature and growing volume of car ownership, vehicle Sell Market competition intensifies and profit margins shrink further, Vehicle Maintenance Industry profits for automotive industry chain, a large piece of "cheese", car repair the tremendous opportunities the market has become increasingly prominent. Large quantity Auto Repair Enterprises mushroomed been started. The face of such a diversity of automotive plants, private car owners how to choose? Drive vehicles do not necessarily understand, going to protect the owner Car repair When interests?
4S shop: good service but the price is high
In Linyi city to do a wholesale business day of Miss Liu, just for a one year Honda Accord sedan, did not think there will be a scratch to buy soon. Top of a 30cm-long look at your car scratches, Sharon is very distressed. Based on previous experience of repairing a car she was planning to 200 yuan in compensation for car people did not expect to the 4S shop, after checking through the reception staff before that door repair scratches and finishing needs 600. "Too expensive, ah, in the common automotive plant, repair this scratch 200 dollars is enough, 4S shop service and quality is good, but they still have good service owners paying your own."
From abroad to the country's 4S stores, is now widely used mode of auto dealers, it is a vehicle sales, parts supply, after-sales maintenance and operation of information feedback in a body. General 4S shop or service station maintenance points price of certain parts pricing model, generally follows the ex-factory prices are subject to management fees of 10 points and 12 points of profit, there is a minimum limit and the price. As a professional sales and maintenance business, 4S shops are very reliable service and quality, as its price is also very expensive. Ms Lau eventually chose to repair a small auto repair factory.
With Ms Lau, like many private owners of high prices for the 4S shops are difficult to accept. In particular, are mainly middle and low practical car owners, for them, the real car can be repaired, as to whether the original parts are not that important.
Small repair shop: cheap "trick" more
Compared with high maintenance costs of 4S stores, some roadside repair shop often, "Man price" situation. Comparison of the line if the owners found that they protect the small profit margins on sales to the principle that if an outside encounter Travel Lord, it sky-high claims, costs hundreds of dollars or even vice-plant parts can offer a genuine value.
"Small repair shop to the owner the feeling that the owners are not respected. Their lack of communication between the owner and the owner always suspicious of a Insider, worried that their interests are not hurt. In fact, in terms of relative 4S shops, small repair shops 4S profit only 50% -25%, shop, intense competition and rapid compression in profit margins of small repair shops. Under such circumstances, many small repair shops customers through a variety of ways to earn money, all kinds of transmission of the disease after another. If you do not know these, you should pay more 'fees' up. "an unidentified automotive shop manager told reporters.
"Not long ago I did a car maintenance, spare parts and spent over 1,000 yuan, a time charge for up to 780 yuan, vehicle maintenance fees are people smoke and mirrors, like do not understand." Lives in urban communities in paddy fields Liu told reporters. It is understood, repair shops sometimes want to make more money that cost more flexible hours, but there is no single standard. This requires repair shops with clients and negotiations between, usually there is an unequal situation. The so-called non-reciprocal, that is, the owner is in a vulnerable position because of his expertise on the car very little.
Reporter also learned that many of the repair shop, said the small problems into big problems, this is the most frequent way of example, a small lamp is broken, he said, the computer system is broken. In order to maximize benefits, some repair shops also use various means to mislead consumers, accessories shoddy, ten times the price difference.
Market: Integration and norms Urgent
Large consumer groups, large market potential to usher in a new automotive industry Developing Opportunity.
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