Brand Analysis: Budweiser boutique cartons of four elements – paper, cardboard,
Beer Corrugated Carton In addition to logistics and transport to carry the physical features, its fine printing patterns in the current highly competitive end markets also play an attractive channel Consumption Those eyes the great effects of promotional products have a good reputation and brand enhancement of the role.
Addition to bottled beer, all in the Budweiser Wuhan Budweiser brand beer produced by the factory are used three B-type corrugated Package . Budweiser cartons used by the company headquarters in accordance with the United States Budweiser PTG (Packaging Technology) standards developed procurement. The standard is different from the national standard on the thickness of cardboard, glue, pierce, edge detection of pressure indicators, and the friction on the carton, flat crush, puncture strength, slip angle, waterproof and printing quality and environmental protection do a very strict requirements.
Indicators in friction requires all Budweiser products, corrugated packaging can withstand some of the forces back and forth more than 200 cartons of friction and the color will not transfer. Budweiser level pressure in the flat side will pressure indicators corrugated cardboard in the weight and hook. Specific indicators as follows: 127 Coi paper manufacturing corrugated cardboard core level pressure to reach 40 PS I (1 PSI equal 6.89Kpa); 161 grams of corrugating medium intensity to achieve 50PSI; if corrugating medium to reach more than 176 grams, the corresponding level pressure index need to 55PSI. In the slip angle range could accept the 24 ± 3, the reason to set the target of both the production logistics and handling efficiency. Set in the puncture strength indicator area is 220PSI. Faced with such stringent requirements, carton suppliers how to more economical cost and improved Service Provide a stable supply, I believe that the printing process, paper, printing equipment, Ink And the four aspects of varnish is essential.
High-quality pre-press process to decrease costs
Three-color printing corrugated box into the box of existing technology into traditional Offset printing Water Postpress India and pre-printed. The use of a flat printed leaflets printed tissue paper, mounted after cutting into the box, can print out the beautiful pattern. But in the mounting process, due to pressure on the corrugated paper and the gel left too much water, cartons of flat crush resistance, adhesive strength are difficult to meet the high technical product packaging requirements.
India after using the watermark due to corrugated board by the tissue paper, core paper and in paper form, with hollow structure, corrugated cardboard surface smooth, flute and flute peak of radius to pressure inconsistency will result in washboard phenomenon. Meanwhile, water-based printing slotting precision is not high, usually about 80 line, so the lower the printing quality, it is difficult to achieve promotional products promotional packaging capabilities. The product for general use Fruit Box or on the printed less demanding Beverages Box.
Pre-printed work absorbed the advantages of the two to abandon their deficiencies. First using sophisticated flexo or Gravure Equipment, high-end color graphics printing, promotional marketing products to meet the demand, and then by watts corrugated board production line production line, and finally die in boxes simply can to protect the integrity of the performance of the board, of commodity play well protected This production of corrugated cardboard products can meet the high-end fine print on the intensity and the degree requirements.
The same time under the idea of modern supply chain management, pre-press operations to achieve a technological process based on the division of labor carton. Pre-print process control and production efficiency in the two areas have reduced the overall cost of cartons.
Companies responsible for part of the printing operation in an efficient way to conduct high-quality printing on the web and online glazing. The process for carton into the carton box manufacturers who concentrate on research into aspects of the process box problem. Judging from the overall cost, due to the professional division of labor, greatly reduces the processing procedure, the printing and cases of rejection rate. Carton plant tissues purchased product is already printed, the printing process can be avoided. Not only reduce the fixed capital investment, but also save a lot of manpower, but also reduce the semi-finished products in the circulation caused by obsolescence, thus greatly reducing production cost.
From the efficiency point of view, corrugated production line speeds up to 120m/min, to meet the demand for high-speed production by high-speed automatic Die Cutting Machine Cutting into the box, so that much shorter production cycle to meet customer requirements and timely delivery, efficiency of production automation. Judging from the use of raw materials tile board, tissue paper, the senior Coating Paper, corrugated board die-cutting pressure on small, can guarantee a good corrugated shape, in reducing the core paper and in paper weight without changing the tile panels of technical performance, which reduces the quantitative tile board, saving production costs.
Present, Budweiser most oversupplied goods companies such as Budweiser and Budweiser 640ML 355ML bottle box bottle box has used pre-printed cartons. Previously used 300 grams of the duplex White Board As a carton of tissues, is now using pre-printed cartons, the carton weight decreased by 30%, according to statistics available as pre-printed packaging brought the total cost savings of 20% or so.
Weight based on the use of high-strength low-quality paper and scientific design, pre-printed cartons to protect property more prominent, and only can be better protected from damage corrugated, but also makes the compressive strength of cartons increased by 10% than before to better ensure the quality of the product during transport, ideal for bottled beer cartons for high compressive strength of the demand.
Sophisticated printing equipment is an essential tool
Pre-printed from the trend in developed countries, the promotion of flexo technology is the future direction. Budweiser cardboard box company in Italy using satellite-type than the road in six-color flexographic printing press and the German W & H, ASTRAFLEX satellite in six-color flexographic printing press. One Color Printing Co., Ltd. Sichuan today (Deyang Daily Printing ) Is the first introduction of six-color web (satellite type) flexo printing machine business. The company's Italian flexo machine than the road where the maximum width of its print format to 1200mm. Printing speed up to 250m/min to 300m/min, using non-toxic harmless water-based ink, to meet the field version, screen version 175 of the following types of product line requirements PLC Control overlay accuracy, network reduction is good, levels of reproduction ability. In a four-color printing and efficient online glazing, the cladding and offset the effect of par, and after a series of transport, Storage , After the removal process can still maintain good print quality, and effectively maintain the product's image.
Quality base paper is well-protected carton strength
Flexo pre-press not only requires the use of advanced equipment and technology, while the corresponding materials are made of high demands. Both sides of paper with a high compressive strength and burst performance, also requested paper
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