Microwave oven may also predicted that will rise higher Galanz
Microwave this year prices under the current pricing system may be higher. Recently, the two domestic microwave oven to the other giants have sent a signal. America's first appeal, due to raw material costs, freight costs and increased marketing costs, may increase the price of microwave ovens. For the competitors, "hint", Glanz also "predict" the tone of voice said that this year the price will gradually move up the microwave oven.
?? "The United States in the microwave last year, 6.5 million units sold, but only 14 million yuan profit, each only 2 yuan net profit, while the output of 700 million units in Tianjin LG or even a loss of more than 1,000 million dollars." In a recent microwave oven in 2005, held seminars on industry trends, the United States in the microwave oven, general manager of Zhu Fengtao to the entire industry issued a "stop price war, to raise prices," the appeal.
?? Zhu Fengtao said that as raw material costs, freight costs and marketing costs increased, the overall profits of China's microwave oven industry declined rapidly, and some companies even huge losses, in order to save the industry, the Chinese microwave oven enterprises should join hands to stop price competition, improve the domestic and export prices microwave oven.
?? Different from the past, been in the industry as America's "rival" in Glanz did not sing a different tune. Yesterday, Galanz Group Chairman Liang Qingde microwave oven in its 2005 annual meeting in China's microwave oven to the U.S. "prices" calls for a response. He said that the microwave energy sectors, materials, marketing, logistics and other costs of rapid expansion, microwave oven prices will gradually move up.
?? Microwave industry in the past bitter price war is expected to cease-fire this year. Liang Qingde emphasized the industry to price competition means the unity of gifts for the competition will be turned into products, processes, technology, gifts, price competition and other aspects of the complex. Meanwhile, he pointed out that the function will increase the microwave oven itself, in order to increase the value of the product itself.
?? Microwave industry as a decline in profits last year, Samsung, Daewoo, Panasonic, Sharp shifted their production bases to China, India and Thailand, the reduction of output and production capacity is transferred to domestic enterprises such as beauty Galanz . Samsung this year's production has grown from 600 million last year, reducing to 300 million units, while Sharp has reduced from 420 million to 350 million units.
?? While the prices of the two giants has issued a "call", but whoever is still a sensitive issue prices. Zhu Fengtao said that the U.S. will have fewer choices in the domestic way of gifts, and cut-off low-end products, but will not prices. Galanz vice president of marketing Yuyao Chang also said that one-off in exports last year Galanz 30% price increase, the competitors did not follow up, causing serious loss of market share Galanz.
?? Industry analysis, the raw material, marketing, logistics and other cost pressures, long-term state of the microwave in a price war will be inevitable price increases, the voice of the United States and Glanz note this is precisely the same problem. Direct way, but prices can not be accepted by consumers, microwave manufacturers in the last year, Whirlpool is worth the most profitable domestic firms to learn, their products are mostly high-end products, the average price is about 3 times of domestic models.
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