How to Make Customers Act
One of the things that your marketing collateral like brochure printing should have is a call to action. While it may sound obvious that what you want your customers to do is to purchase the product or avail the services, the message may not be clear at all to your intended prospects.
If you have invested time and money in your brochure printing, flyers or posters, you certainly want them to act sooner rather than later. How soon? Is it tomorrow? Next day? Next year? Next month? Therefore, it is important that all your brochure templates or flyer templates create a sense of urgency in your customers mind. What you want them to do is entice them to make that action the minute they see your ad.
The message that you want to bring out in your brochure printing or flyer printing is that your customers should act immediately, or else. The key is to not just suggest an action but make sure that you give your potential customers a compelling reason to act immediately. Motivate consumers to lift the phone and call you, come to the mall, or visit your website by using these strategies:
Create a Demand
Create a perception of urgency by using the right words in your brochure templates. But be careful not to overload your marketing messages with words that suggest immediacy though. Instead, place these words strategically within your calls to action.
Furthermore, don’t make the mistake that a lot of businesses commit – cluttering the message with too many exclamation points. This is just annoying. What you want to do is to use these exclamation points sparingly. Too many exclamation points and it will dilute its impact. However, if you use it sparingly, readers will get the main point.
Use ‘urgent’ words to emphasize the point. You can choose from among many action words like: Buy Now! Hurry! Don’t delay! Call Immediately! Visit Today!
Make an Offer
The best way to get the attention of consumers and make them move to action is to tie your messages to a specific time frame or deadline. Why do you think TV shopping uses phrases like: ‘Call within the next hour and you will get this fantastic offer at a discounted price!’ Or ‘Call now. Stocks are limited.’ Or ‘Be the first 20 callers and you get this <insert freebie>!’ Well, because offers of this kind are very effective for marketing messages that advertise short term promotions. You should always include a deadline in your offers for your brochure templates. This way, customers note that they have to act immediately to avail of the discount or freebies.
Make it Easy to Act
Let’s face it. Not everyone has the luxury of time so make it as simple as possible for consumers to respond to your marketing communications in the way that you want them to. Ensure that it’s easy for your audience to get more information or make a purchase by telling them exactly what they need to do as soon as they’re done reading or listening to your messages.
So what are you doing? If you have not used these strategies for your brochure templates or other marketing templates, do it now. What are you waiting for? In case you have not noticed it, I just used the technique on you.
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