Urged China Telecom CDMA mobile phone market rebound
2008 to 2009 restructuring and 3G operator licensing mobile phone market will undoubtedly have a profound impact, bore the brunt of changing carriers. With the accession of China Telecom mobile service operations, The original "duopoly" situation turned into a "Three Kingdoms" effective competition. Data from CCID Consulting, has been restructuring since the operators, CDMA mobile phone Market has been in a slump, sales of mobile phones at one time on more than 10,000 low as 20. The mobile phone users to C net, the number of users for several months of negative growth, the user has shrunk very serious.
New telecommunications newly established, chairman and CEO Wang Xiaochu have publicly stated that the next three years will invest 80 billion to upgrade CDMA network and plans to promote CDMA users to 100 million, the market share of 15%. For telecommunications, the completion of this goal, the first thing to address is the C terminal network has been facing shortage of the current status quo. This situation reflected the one hand, far less than the terminal type and quantity of GSM mobile phone . On the other hand, CDMA terminals, especially in the high-end mobile phone giant's lack of international participation. The product level is the lack of attractive new user terminal.
Therefore, last year, China Telecom Strong release, "Tianyi" brand, the full commissioning of section 189, prepare to upgrade the CDMA network in the new basis for the user customized mobile Internet services. The "Tianyi" brand positioning high-end, in order to further compete for high-end users, China Telecom still needs to be resolved first terminal bottleneck.
But since taking over CDMA network of China Telecom has many years of service with their own base, client resources and channels of powerful advantages, to promote the development of CDMA terminals. Last year in September, China Telecom CDMA mobile phones will be the first Jicai won the giant even behind the terminal, Samsung , LG, Yulong, a large number of domestic terminal manufacturers such as Huawei's high-profile participation in the domestic market in 2008 once the scale of the largest terminal Tender . Affected by this information, and began formal operation of China Telecom CDMA later, CDMA market has started to pick up, also from the CCID Consulting's data show that in October last year, CDMA mobile phone market has achieved two consecutive months, more than 10% of incremental sales growth. High low-end CDMA mobile phones, has been listed as pulled up the overall mobile phone sales and a formidable force. In this regard, telecommunications experts, " Communicate Industry Report "editor Xinpeng Jun pointed out that this phenomenon was a direct benefit from the CDMA mobile phone market after China Telecom's 5 million direct embodiment of the terminal Jicai.
January 7 this year, three 3G License issuance, means that the Chinese 3G era. For the mobile phone market, in fact means that operators customization era. Reference to foreign mature 3G industry experience, and the 2G era chain obvious difference is, 3G operators have time to become the leading mobile phone industry chain, most carriers are adopting a development strategy tailored phone, mobile phone manufacturers to integrate the needs of operators to provide customized products.
Xinpeng Jun share this view. In an interview, he spoke: "As the market competition is gradually saturated with the traditional voice market, operators push data services become necessary. For operators, the future success of 3G business development needs of the terminal, particularly the support of This support will be more reflected in the mobile phone operators to develop norms and standards of intervention. From this perspective, the operators involved in the terminal area in greater depth, also designed by controlling the end-market, market opportunities and then occupation of 3G services . At the same time, operators will be under the new range of value-added services, mobile phone manufacturers to make customized requirements related to the user, while operators must increase the size of Jicai, operators in the mobile phone production and sales process Voice is becoming increasingly strong.
For terminal manufacturers, operators receive support for developing custom no doubt that a market has provided a guarantee of quality. Foreign markets from the 3G experience, terminal manufacturers market share of the convergence of basic and custom. This led directly to mobile phones customized by the shallow depth of fully customized to advance. "
World's second largest mobile phone maker Samsung Electronic Recent market trends also just confirmed a trend experts predict.
I am an expert from China Quality Dress, usually analyzes all kind of industries situation, such as aromatherapy candle gift , flower floating candle.
Processing your request, Please wait....
