Digital TV value-added services "profit model" can bake shell? – Digit
Recently, the city line Digital TV Overall shift has basically come to an end, the city network operators have begun to shift attention from the overall shift to developing value-added business model up. And operators around the beginning of their value-added model is different, Hangzhou, China a few began to copy their own value-added business model to other cities, take a Business Path.
Suggested that Hangzhou mode Is a perfect two-way interactive web-based, and its interactive value-added services, not suitable for the whole country. However, some people think that, wherever possible two-way network of the city, can learn from Hangzhou model, because he had to do a fitting way, and the integration of television. However, interviews with reporters after
found, yet it aside Hangzhou this value-added commercial operation of the business success, even the current one-way network or a small number of those who completed the two-way network has transformed the city, around the carriers have yet to find the real value-added business for profit.
Development at an early stage Ko Shing Chen Geng Technology Group engineers used a "gold mine" to describe the value-added digital TV Service Bring market opportunities. He said: "It was estimated that the development of digital television to 30 million subscribers, pay-TV services per household per month pay 20 yuan, then the year of broadcasting revenues to grow 7.2 billion. But now only SMS services ( Telecommunications Value-added services) revenue reached 40 billion yuan a year. "
Therefore, value-added services become network operators around the digital TV conversion finished the whole point of the next race.
"But the current situation is not found around the city for profit Business model . "Qingdao Cable television Digital Television Network Center Chaohui told reporters, "Qingdao currently still dominated by subscription, we are also conducted on-demand business, but also actively explore the value-added service model can be profitable."
Video Co., Ltd. Shenzhen Tianwei Xu country chief engineer said: "HD, Hard disk Video recording function, on-demand is the future value-added services these three directions. "He Table Said that Europe PP V business was developing rapidly, mainly with the definition of pay-per-program achieved good results.
Profitable ground? For one-way network or have completed a two-way network of urban transformation, the current value-added services undertaken around the urgent need to find a profitable breakthrough, what kinds of value-added services that it can profit?
Digital Technology Co., Ltd. General Manager Wang Biao Wo rudder that, due to converting the one-way network of the city in general, rely on more value-added services Business Platform, only by data Broadcasting Search Photo's to receive Advertisement Charges to earnings. But the pay-TV is the way the city's main source of profits net.
Hangzhou Digital TV Co., Ltd. System Engineer Wang Haibin believes that if the business platform to gain from the advertising profits, must be good at training the user's viewing habits and a good mode of operation of the premise to work. Therefore, the current one-way network for the city, the hope of profit by business platform is not large. Xu told reporters
country, Shenzhen currently rely on data services as their own profit, he said: "As the demand for broadband users, Shenzhen, relatively large, data services now account for more than 25% of cable customers."
President of Tembec Inc. Lu Pin Said: "HD is the new digital TV value-added business momentum, high-definition flat-panel TV has developed very rapidly, use home media center that can respond to the challenges of high-definition, full access to triple play in the new realm of digital home, digital television platform to carry out the class value-added services. "
Hangzhou Digital TV Co., Ltd. Deputy General Manager Li Yi Qing believes that the more specialized services, such as the so-called Distance Education , Digital education, Television On can make good use of, she said in an interview: "Why do we Computer The promotion of distance education, when no one thought TV platform. Have been in radio and television before the family card users, the so-called Public Style, this business has no real product of, I believe that these businesses can focus on the main platform of the positioning information. "
Profit model for our future breakthrough, Wang Haibin very sure that: "No matter what is the opening of business, profit point is that the charges on the value-added services to increase the overall radio and television AR PU Value. Hangzhou, one of the fundamental mode is the most important way. Only two-way, and to consider carrying out value-added services and increasing ARPU values have more room. "
Hangzhou mode can bake shell? According to reporter understanding, Hangzhou has already begun to start profitable value-added model to commercialization, and external promotion, Wang Haibin told reporters: "At present in Jiaxing, Baoding and other co-city cooperation on demand interactive TV Business. other types of value-added services such as community, health care, television finance, games, etc. are also trying. " Hangzhou
for commercial operation of this model, Matsushita Electrical Research and Development (China) Limited, is responsible for promoting the general manager of digital television project QIAN Xiao Gang said: "Hangzhou This mode is only suitable for two-way network has been doing a good job transforming the city, as has been practiced across the country as a whole translation of digital television only one-way network of urban transformation, so difficult to promote these value-added services. "
Wang Biao rudder that, wherever possible two-way network reconstruction of the city can learn from Hangzhou, Hangzhou truly two-way and the TV did their fair share of fusion, but over the future trend of cable digital TV transformation is a direct shop Cable Can save operators significant cost pre-transformation.
He also said that Hangzhou interactive on-demand TV service is only a value-, two-way network is the transformation more E-commerce Such as the user can buy lottery tickets, the implementation of online payments. Which cities are currently not this business The key is the local Internet companies do not find a profitable operating model.
Links Digital TV which can provide value added services?
Digital TV to provide value-added services, according to the different services into digital cable television and interactive digital TV. Among Interactive TV Technology in different ways it can be sub-subject two-way interactive digital television and interactive digital TV.
The e-commerce company in China offers quality products such as china Mud Pump , Mud Clarifier, and more. For more , please visit drilling rigs suppliers today!
Processing your request, Please wait....
