Gome acquired easily good home: M & A reshuffle imminent arrival of channels
August 1, Gome in Shenzhen, announced at a news conference on equity capital to 20 million yuan acquisition of Shenzhen, China Building Materials Group's easy to good commercial chain Co., Ltd. all options. Gome's move has given the industry are somewhat sudden: July 30 competitors still mortal, the day after is a man?
Good shot at home easily
Many businesses still impressed by the story of struggle between the two. In fact, easy to set up a good home for a short time. Around 2004, China Building Materials Group of setting up a good commercial chain Co., Ltd. Easy. At first, it is only a few direct sales stores in Shenzhen; in the second half of the program after last year, is frequently a good home since New Year's Day 2005, launched its "great southern strategy", plans to establish 40 stores throughout the year. After the attack in this enterprise, began to reach and extend to Guangdong, Fujian, Jiangxi, Hunan and other places, especially in the Guangdong cities of the site layout, full of characteristics.
Good home easily move with the same ambitions and actively plan in order to make a difference in the countries in the South China market crash occurred in the United States. The two sides took place in Guangzhou, and hard-fought. It is learned that a good family had just entered the trade in Guangzhou, China to the upper reaches of the U.S. appliance manufacturers have issued a "circular", and "dare" to easily make a good home demanding supply manufacturers, this resulted in many good companies with easy to house odds.
Proper match for both sides in particular, when intoxicated, a piece of paper Querang GOME easily easily into the arms of a good family embrace, this does not prevent the industry surprised. Why trade for a good home for sale, China Building Materials Group of the negotiator explained: The main reason for selling is easy to good home appliances based on competitive market and difficult to keep up with their own human resource reserves, but also by the China Building Materials Group, wants to return to the main business and other factors impact.
For sale
CSCEC easily good home, the country is the wish for the United States. Gome's operations center, general manager of Sun a small told them to buy easily a good family reasons: "First of all, easy to good home to sell; second, easily good home network layout is just the GOME network layout complementary. It is now the development is not great, basically in Guangzhou Shenzhen area for development, this layout is a supplement to us. In addition, because it is doing well in the secondary areas, such as Dongguan, Jiangmen, Meizhou, the acquisition of these stores after the U.S. improved on the national secondary network is very benefit. "
According to Sun a Dingjie Shao, Gome in major cities of the network layout has been completed, this is a national strategy for the United States to adjust the layout of the first year. Sun said: "The last time we opened in Nanjing, a network layout of the meeting, then, the country will be the domestic 23 United States market, for which, on the coastal region will focus on the development of Type II."
Turning to the types of area country to enter the United States the way, Sun will be categorized as two types: first, the States United States and opened his own shop; Second, the acquisition channel for small and medium sized local business. The acquisition of the trade itself is a good family classic case of the second approach. "For the country the United States, we will be the main way of self store, but if a suitable local joint venture, we will use the acquisition method, because it is more cost-effective."
On the integration of small countries where the U.S. channel business strategy, the acquisition of the trade a good home, more like a step above the big chess game chess. Meanwhile, the National US-expanded store-opening chess game pace seems to have not acquired easily good home and stop, Sun Yi-Ding said: "We and easy to good home contract has been signed and the contract for the transfer has been basically completed. At present, countries the United States are actively working with other local channels of commercial sexual contact, but there is no agreement as yet, so disclose. "
A rapid acquisition
Inevitably will in the retail channel in South China and even the national patterns of acquisition among the far-reaching impact, a very strange phenomenon is that from beginning to end, fresh news from the easy to sound good at home management.
Moreover, M & A negotiations with the general collection is full of lengthy bargaining process significantly different, the country was the United States than to imagine the action fast, on both sides, they can be intertwined. According to reports, China-US and Sino Construction Group signed a substantial contract from the contact, and announced, after only one month, the two sides have not had time to carefully clean up even easier in the end the number of possessions a good home.
A small to Articles
Sun, said: "We have adopted a new way. First contract, and then press the number of actual disk is used to establish the amount calculated, rather than the net assets advanced to do the investigation." Estimate in the so-called real , refers to both a good home inventory easier delivery of assets when the actual figures.
Have insider revealed the mysterious one: a good home in the management of trade among countries, many are beautiful year old unit. They left the country for many reasons the United States, and some are even leaving to join the trade directly good home. Among them, most people concerned about a character that is easy to buy a good former president of the Ho family torch, he served as Deputy General Manager of Gome, for any reason to leave the country after the United States and joined the family trade well.
We are high quality suppliers, our products such as XDECTM ECU manufacturer , china EUS-1001 Tester for oversee buyer. To know more, please visits repair test equipment.
Processing your request, Please wait....
