Catalog Printing and Its Dos
Scheming and making these catalogs are as difficult and easy to do. It is wholly up to you if you want to do all the printing task on your own or let an expert or a professional to do it for you. If the business budget will be one of your main concerns, you can also want to reconsider and hire a professional to still do it for you. Eventually, you just may save even more of your business budget with the help of these experts and professionals. After all the designing and finalization is done for your print material, always make sure to take a few steps back and see how much you have done and what else might be needed to be done on your print materials. Before your business marketing materials are printed, using some of the ideas below before anything comes wrong is a must.
• Always understand your business products and services – is the format and information of your print materials easy to understand? Will your target clients and customers understand your language?
• Always double check everything – are there any misspellings? Grammar slips? Typing mistakes? Were there an incorrect details or information written? Are there some dark spots in the drafts?
• Always evaluate images – are the images in the right places? Are the images pixilated and you obviously requiring a higher resolution image? Are the edits obvious or are they nice to see?
• The bleed and the trim – do your print materials usually have white lines framing? Always extend all sides by 1/8 of an inch to provide allowance to the cut. These cuts are most of the time done between the bleed and the trim. Therefore, always make sure to keep in mind the 1/8 rule.
• The sizes – do you want you print material to be portable? Or do you want it to look and feel like a common magazine? Do you need to mail these print materials?
• The finishing – do you want or need a glossy finish? On the other hand, do you want a page that is protected from accidental wear and tear?
• Always make a ranking of your business products and services – if your print material theme or the color scheme right for your business products and services? Perhaps your business products and services are intended for the masses and your preferred design or layouts are bit too fancy?
After you have printed your business catalogs, it is a must for you to address the things below as well:
• The likability – if your print material eye catching enough to get a persons attention and read it? If not, you might need to reevaluate your designs and especially your color scheme.
• The usefulness – are the business products and services that you are offering beneficial and advantageous for clients and customers? The only time clients and customers continue to read is when they find something interesting in your print material.
• The longevity – are the paper materials used in your print materials long lasting? Will it usually survive or stand an amount of page turns from clients and customers? Always having reliable paper materials is the best for an effective business-marketing tool.
• The consumption – were you able to send out the catalog printing to all your clients and customers? What happened to your business sales?
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