Suning start the service to do home program Sunshine Express
Hot trends and sales of air-conditioning market red line, without exception, made clear air conditioning season this year has entered the countdown. A strong tendency to stabilize the air conditioning prices, diversion season service pressure, promote rational consumption, Suning from late May start of the National Air Festival, opened this year's warm season air curtain, the market reacted strongly. Suning National Air Festival this week to enter the third week, the face of the growing trend of air-conditioning market blowout occurs, Suning true essence of the original advance preparation services for the air conditioning season killer, announced this week a comprehensive launch services from the "Sunshine Express" program, will " customization "services and" professional qualification "air service this year, World War II service as the main criteria, the new coordinates services to lead the industry.
Delivery to install and then into the season coming hot air consumption
1998 and 2003 air conditioning industry in recent years recognized a "bumper year", Gein then raging temperature, the temperature often reached around the record. 4? A cycle of 5 years, the onset of winter in 2007 becomes live in peace, unprecedented "warm winter" has shown the overall temperature of 2007 continued to rise. After Golden Week, the temperature began climbing, east, north, south, southwest usher in major cities have advanced high-temperature alarm, Suning have taken advantage of in the National Air Festival starts in late May, high temperature and promotion of stimulation makes Suning The air conditioning section as the coming season starting gun.
According to Su Ning SAP / ERP sales data in real time, in the past two weeks in May compared with mid-week air-conditioning sales increased by nearly 300%, accounting for the whole weekend Suning over 40% of category sales, also boosted the air-conditioning market continues to heat up, the major appliance business has achieved almost double the performance from July to August in previous years will appear in the "blowout" season in early June to early arrival.
Stores in the swelling crowd and easily into a million sales made in previous years, the daily peak season service are most concerned about the air conditioning was quickly put on the agenda, "when the delivery," "when installing" has replaced price as appears in the Most of the keywords the mouth of consumers, many businesses have not sufficient strength to begin limited sales of overwhelmed, but in past years until the end of June before completing the formation of the "logistics", "temporary installation teams" have begun an unprecedented active contract since the businessmen delivery installation tasks, services compete for resources to become the focus of competition in air conditioning industry.
Recently, Suning had earlier launched a season to prepare for the July service plans. June 6, Suning Appliance announced the country will this week launch a new air-conditioned "air-conditioning service Express" program, as a set of custom installation services delivery to the consumer as the choice of War opened a season air conditioning services prelude.
Su Ning five air service "Sunshine Express" country of origin
Service management, according to Su Ning Xia Yin Center for introduction, air conditioning installation services delivery has its special characteristics. First, as a large seasonal goods, consumer demand for air conditioning delivery time difference is large, anxious to buy the equipment, there are according to custom work and rest time to work, there are new houses renovated mobile delivery, These are challenges on the service. Followed by the air conditioning is only semi-finished products, quality installation of air conditioning factors accounted for about 7 percent, so installation services that consumers value the services the most. Third, air conditioning install a professional, do not place any part of a service may affect the quality of air conditioning use, and ultimately affect the business's reputation.
Suning
therefore made for 3-5 months a consumer research results, for various types of consumer services, the integration of self-service software and hardware resources through scientific assessment and forecasting, development of the five categories of packaged installation package delivery service, and according to the service timeliness, the general classification of the image with the combination of train, named "Sunshine Express D Series", "Sunshine Express T Series", "Sunshine Express Z Series", "Sunshine Express K Series ", and" Sunshine Express L "series as a whole was named the" Sunshine Express "program.
The first column of the "Sunshine Express D Series" refers to the air-conditioned, "that is to buy equipment that is mentioned that" service, customers pick their own after Suning to buy air-conditioning, Suning to fare to the form of delivery charges back to customers, Suning Aftermarket installers direct presence in the shop, along with the home user to install, with zero wait time to send equipment directly to customers in place. Prompt professional service is like the train, "EMU," the first time to enjoy the cool customers.
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