Boundary is not a standard beverage become common practice Mashups – drink, mix
"I always like to drink green tea, tried Master Kong, uniform and other brands of green tea drinks, carbonated soft drinks and tea, this integration of both in one's taste Sprite , Looks crystal clear, taste should be very refreshing. "Yesterday at noon, at the Ruijin Road King Conditioner stores, is preparing to buy iced tea flavored Sprite told reporters Miss Wang. This" ice + tea flavor "of Sprite, a relatively low profile in the listing process, but once appeared to attract the concern of many consumers. In the tea drink market has been unable to display their fist in the Coca-Cola , Decreasing in the carbonated drinks industry attractive background, chosen to sell Coke's approach served tea, the first time, "mashup" concept into the conventional gas-beverage industry, and launch activities of 15 million bottles of complimentary drinks, complimentary drink unprecedented intensity.
"Seize the young man's stomach in order to seize the market." In Wahaha Nanjing's high overall view, fashion is the main beverage consumption of young people 20-30 years of age, only a deep understanding of their needs, will ultimately pay to attract them. High total that a single taste of the drink, can only attract a specific crowd, even if the same consumers in different situations and different lifestyles demand under the different beverages, beverage mix and match a variety of tastes, the consumer side is even more wide. With Wahaha latest example of blueberry ice tea, iced tea drinks in the red this is particularly popular blueberry added Petty Juice , Not only made more tasty and refreshing iced tea, but also a high nutritional value, very much in line 80, 90, in particular the needs of female consumers taste.
To be unique, but also to health
Drinks are increasingly cross-border attention. Carrefour Sell Told the reporters, one day sales of drinks You Sicheng is mix and match flavors, for a new cross-border drink out of, if inexpensive, most consumers are willing to try. A 20-year-old to 30 years of age for young people in the survey, there Nearly sixty percent of young people interested in drink mix and match, the six adults there are nearly Jiucheng young people want to drink both refreshing and healthy drinks .
"Although the taste of the drink mix and match the main push will be our direction, but we do not advocate the introduction of mash carbonated drinks." Nongfuguoyuan total Hao, Nanjing companies interviewed said that regardless of how mashups, health Life is still the first drink. Today, many people worry that long-term consumption of soft drinks likely to result in weight gain, bone loss, tooth damage and so on, based on such concerns, a farmer family of products, such as Nongfuguoyuan, soluble C100, have highlighted the nutritional characteristics. And Nongfushangquan The new push fashion drink?? Soda tea TOT, is a cross-drinks, soda and tea will be clever combination of both products Sparkling water Shuang Chang cool drinking pleasure, another rich black tea natural health qualities. Lack of uniform standards
Mashup Although the Mashup as a popular, more and more relevant products, but so far there is no uniform industry standards. Tea beverages, for example, many beverage companies have introduced a mix and match products, such as Daly Park honey green tea, Master of jasmine tea, honey, but the tea industry is only just a "tea industry standard requirements", which provides both For the production of tea or sales links, lack of legally binding. Do better in this regard is milk drinks, in November 2008 to implement the "national standard milk drink", the scope of the milk beverage, storage temperature, and make provisions for transportation environment.
Experts have warned that the drink mix and match when choosing the best-known brands to the regular store bought products, choose products marked QS; attention to product identification labels, labels should indicate the product name, product type, net weight, ingredients table, manufacturers
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