How To Win Online With Article Marketing
If you’re doing business online then you have no doubt heard about the power of submitting your article to article directories. With the advent of article submission software, the job of distributing your content across the web is easier than ever. There are a number of guidelines you should follow to ensure that you get the most from article marketing.
Here some article writing and submission guidelines that I’ve personally used to enhance the overall impact of my submissions and guarantee that articles are placed on web pages with a high Google page rank.
The advantage of article marketing is that your article content has a life well beyond a single web page. Website owners visit article directories to find relevant content for their website, blog, or ezine. Your article can be published for quite some time after it’s submitted and posted. The real value of article submission is when third party sites provide a link back to your website in exchange for the content you have provided them.
Make Sure Your Article Is At Least 500 Words. Too often I see valuable content that contain a few words short of the minimum required. Many article submission websites have a length requirement of 500 words or more. I like to exceed the minimum threshold by at least 35 words so that sites that do not count prepositions still measure more than the minimum.
Make Sure Your Article Is Long Enough. Too often I see valuable content that is only a few words short of a powerful article. Many article submission websites have a length requirement of 500 words or more. I like to meet that minimum by at least 35 words so that sites that do not count prepositions still measure more than the minimum number of words.
Use Your Keyword Phrase Within Your Article. When writing an article about a particular topic, choose a keyword phrase that helps to promote your website, product or service. Doing so allows search engines to easily find and classify your content related to specific keywords.
Create A Compelling Headline. By developing a compelling headline, readers are drawn into your article and take notice. Even though your primary purpose is content distribution and building links to your website, don’t lose sight of promoting your content in a valuable way. Article submission works best when your headline requires individuals to take notice. This leads to greater awareness and action among webmasters seeking content.
Focus On The Author Section. The most valuable aspect of article marketing is the link placed in the article content itself or in the author section. Links provide valuable link value for search engine purposes and can drive users back to your website. Article links can be provided in two ways. The first is through a link back to your website. This is a link to your website presented in the actual body of the article. The second is in the author section. The first type of link is rarely accepted by article directories. The second, which provides information about the author of the article, is usually less than a couple hundred words and usually accepts an html link back to your website. Choose your link text carefully and include with each article.
The use of article marketing is paramount to improving your online search engine rankings. Now that online tools and software have been developed to enhance the effectiveness of your article marketing, significant time should be spent finding the right tool for you. This eliminates the need for wasting significant time writing and or submitting articles to the right directories and getting the results you’re looking for.
Using article marketing is simply a great way to improve your websites ranking. With the help of distributed content and links back to your website, search engines like Yahoo! take notice and assign your website a good amount of value. This comes back to you in higher rankings and Google PR.
If you’re doing business on the Internet then you are someone who considers article marketing as an important part of your search engine optimization strategy. Not only can article marketing help you promote your website, but distributed content is viral in nature and builds your traffic to your website over time.
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