States United States Department of Commerce, said the supplier slaughter can rep
Beijing
States United States
Has begun to
LG
,
TCL
,
Skyworth
Hundreds of suppliers to recover such "extra
Promotions
Fee "
GOME Electrical Appliances Holding Limited
following (0493.HK, "the country the United States") Beijing Branch ("the Beijing Gome") issued to suppliers in Beijing on 8 ultimatum after (see newspaper on Nov. 4 , C1), yesterday, "China Network" exclusive informed Beijing Gome has begun to LG, TCL, Skyworth and other suppliers to recover hundreds of "additional promotional costs."
Hundreds of providers had received complaints letter
Beijing-based Gome, in
Suning
Electric Co., Ltd. (002024.SZ, hereinafter referred to as "Su Ning") Ahn Jung-store re-opened before the hundreds of vendors issued a "ban on the delivery companies to provide marketing support to Su Ning, Direct Mail," warning "disobedient" supply
Chamber of Commerce
Punished, but Ahn Jung-Su Ning store reopened when all promotional activities are normal, the country is prohibited in the U.S. Direct Mail provider to do the 8 measures are in store staged Ahn Jung-Su Ning, China finally began this week, the United States hundreds of suppliers "slaughter."
Yesterday (Nov. 10), the reporter got the Beijing LG Electronics Co., Ltd. (LG microwave oven) provided a cover of "Gome company selling for" official seal "complaint letter" fax the complaint letter China, Beijing
Hair
To LG microwave oven. The paper said: "In the November 5, 2005 Ahn Jung-Suning stores opened, your company provides airborne balloon (balloon message from the opening under the hanging scrolls) 1, in accordance with the provisions of pre-Direct Mail on your company to a fine of 10,000 yuan deal , you will be asked in at 18 o'clock on the November 8, 2005 in the form of letters answered before the Division I, otherwise, we will reserve the right to pursue, and your company for payment of direct debit payment, all the consequences borne by you. Hope your company Bing Chenggui I have always been the tradition of friendship and cooperation to support! "
Yesterday (Nov. 10), LG microwave oven, a leader told reporters excitedly said: "Beijing Gome this unreasonable overbearing behavior, LG companies will not yield. LG microwave oven in the global market share the second highest rate in the Chinese market is also among the best, if Beijing Gome insists, that our company does not rule out the possibility of radical response means. of the States United States of this complaint letter, ignored our company. "
Reporter also learned that in addition to LG microwave oven, TCL, Skyworth and other hundreds of suppliers and also due to reopen in the shop when Ahn Jung-Su Ning, a "low special machines," Roadshow activities, signature sales machine, air balloon floating , gifts and other acts, have received varying degrees Beijing Gome claim to punish the "complaint letter." Payment net of "additional promotional fees"
Yesterday (Nov. 10), Beijing Gome selling for a responsible person, in this reporter to recognize the "true", while Beijing Gome the punishment of the supplier's action explains: This is just a "commercial activity", Gome, Suning, as a strong channel business, naturally want to seek to maximize the supplier's marketing resources, Ahn Jung-store re-opened Suning the launch of the "1000 back to 120 spending cash card" , they will also produce
Sell
Already quite meager profit supplier of some mining profits of the last remaining.
The official also said that since Suning suppliers are able to squeeze the last bit
Operate
Profit, sales more than that, as in Beijing, Beijing Gome Beijing Suning twice, not with the supplier of the natural kind, at least from the suppliers to obtain "two times in Beijing Suning" promotional resources, the number of suppliers on received "additional marketing fee" will be directly deducted from the purchase price paid.
"And so on the 19th Asian Games Village store Suning opened, if there are suppliers to continue to provide marketing support, that country the United States will continue to deduct the extra money to promote their consumption." The official said Beijing Gome, the country in July this year, the United States in The new store opened in Nanjing Suning headquarters, the Suning also GOME suppliers sorts of obstacles, both suppliers of the top leaders are not allowed to participate in GOME stores opening ceremony in Nanjing, China does not allow suppliers to provide promotional support for the U.S. store in Nanjing.
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