3 Business Card Mistakes Commonly Committed by Business Owners
Ever wondered how other businesses can make their business cards exceptional and compelling? Perhaps you are already frustrated with having to constantly change your business card printing because it gets you the result that you want. If that is you dilemma, you better stop redesigning your cards and instead start analyzing them. What could be wrong with your cards? Are the elements you incorporate in them effective and useful?
Striking a balance between a memorable and functional card is not that easy. A lot of other businesses have this problem. If you want to know what is wrong with your business cards, read the three mistakes committed by most business owners in designing their cards and how to avoid them.
Mistake: The business card does not clearly say what you do. This is where most business owners commit mistake. They often assume that people would know what you are offering by simply giving your cards. Others think that people will make the initiative to visit their web site to know what they have to offer. But what if you are not personally there to tell your prospects what you really do? Or what if your prospects don’t have the time to check out your web site? How would they know what you offer? This is what you need to address in your business cards.
How to avoid the mistake: It is important that the name of your business itself tells people what your do. But if it doesn’t, you have to put a tag line or a short description on your card of what you do. It doesn’t have to be lengthy and wordy. Just use a few words that will effectively tell people the nature of your business. Make sure to use descriptive words that best reflect what your products or services do.
Mistake: Business cards that are designed too uniquely. Some business owners try to be as unique as they can be with they cards. They use odd shapes and sizes that will surely draw attention. Some even create cards that can be eaten or can actually grow. There’s nothing wrong with these unique cards, but people will surely find a hard time keeping them on their standard business card holder.
How to avoid the mistake: Unless you can guarantee that people will keep your uniquely shaped card, you need to stick with simple designs. It’s okay to use the standard business card size to make sure people keep your cards and not just leave it at a corner to gather dust. If you want to create unique cards, make sure that people will keep it and remember you even if they don’t have your cards with them all the time.
Mistake: Business cards that contains incomplete contact information. Your name and contact numbers are not the only information to be placed in your cards. You need to make sure that your street address, mailing address, email, and web site are also present in your cards. All these details are important in making sure that people contact you in the most convenient way for them.
How to avoid the mistake: Create business card samples first to see how your cards look like. Then check if all the information printed is correct and complete. You can ask a friend to check the card for you to ensure that there are no errors in your cards.
Processing your request, Please wait....
