Lanzhou: two near the home appliance promotion kicked off World War II
With the New Year, Spring Festival is approaching,
Lanzhou
City of America, Zhongshan University, Suning Appliance and major shopping malls in the appliance giant area in order to "welcome the New Year's Day" as the theme of the promotion is heating up. This reporter learned that the supermarkets launch promotions seem to have been consciously or unconsciously avoided the edge competitors and the prices once again become a big business "killer", a marketing director from the business battle has been launched.
Appliance prices as "killer"
12 17, reporters in the major home appliance stores to see, participate in promotions of home appliances include a color TV, refrigerator, washing machine, digital, mobile phones, kitchen, small appliances and many other popular varieties of mainstream models. 8,000 yuan in the past need to buy the 42-inch LCD TV, has now fallen below 5,000 yuan mark, while the other dimensions of LCD TV also has an impressive drop. In addition to flat-panel television, refrigerator, washing machine, digital home appliances such as prices to new lows. It is understood that the pre-holiday promotions beyond past offers promotions, an average reduction of 30%, while part of the special, country and even the U.S. underwriting home appliances fell 40%. Meanwhile, some appliance stores also show a certain amount of new appliances presented to consumers, to increase value-added goods.
Interview reporter noted that both Suning, Gome or Zhongshan University, the launch of the promotional prices roughly the same appliance, the difference is not significant. Industry sources say that with the 2008 Olympic Games approaching, and the introduction of high-definition digital standard, flat-panel TV is the general trend to replace traditional TV. In addition, many manufacturers of flat-panel TV components, cost reduction has led to lower TV prices, but also led to a New Year's wedding season's hot color TV.
Individual appliances out of the homogenization
Interview, the reporter saw a Korean brand of "art refrigerator" in stores in particularly eye-catching, purple panel, including the Chinese painting style peony pattern makes the whole fridge full of characteristics appear. It introduces business, domestic and international brands, the most recent period have similar market. The artistic elements into the household electrical appliances, are becoming well-known home appliance brand new action.
It is understood that the market similar to "art appliances," mainly in the high-end product lineup, but with some simple home appliance housing or panel to add color "color appliances," the difference lies in that these "art appliances," and into the product design "art content" will be higher, the previous paragraph that referred to South Korean brand, "Art refrigerator" peony flower design above is an internationally renowned painter River with forest work. According to business introduction, the reason why the combination of art and home appliances, home appliances in addition to increasing the selling point, closer to home appliances and modern decoration style of the distance reasons, but also for upgrading appliances personalized, differentiated to meet different consumer demand considerations.
According to businessmen say, because of price and other factors, the current color TV, refrigerators, washing machines, air conditioners and other large appliances conventional "homogeneous" is severe, so some big brands start from patents, designs , new materials and other "added value" of an issue, and have introduced in the high-end products rather personalized new products, these products although the price is slightly higher, but still be able to get a lot of consumer recognition.
Microwave beacon high recurrence
With the New Year, Chinese New Year peak selling the arrival of home appliances, microwave oven market has also shifted the focus of competing high-end.
17 days, journalists at the University of Gome Appliances district that went public two months ago, many new microwave oven, the average price has dropped to 700. Domestic brands have a full line of products, price reduced from 100 to 200 yuan. While the rest of the brand's price cuts limited, but in some models of the price cuts are more than 200. Different from the past, the microwave oven manufacturers seemed to deliberately avoid the "price war" words. In an interview, major brands have said that this is true of high-end price of microwave products return.
Gome's Forest Management, said,
I am a professional writer from Mp3 Player Manufacturers, which contains a great deal of information about lenticular 3d poster , backlit light box, welcome to visit!
Processing your request, Please wait....
