"Home appliances to the countryside": How to Run a good thing
??? Harbin City
Bringing home appliances
When follow-up survey conducted
Blow on one's face the economic crisis hit, home appliances to the countryside came into being.
Home appliances to the countryside, China to boost domestic demand in response to a major economic crisis and to develop farmer-friendly policy. On the one hand, farmers buy appliances can enjoy real subsidies; the other hand, the great potential of rural consumption in order to stimulate economic rebound, which obviously should be a good policy to achieve win-win.
Heilongjiang Province on December 21, 2008 officially launched "home appliances to the countryside", according to estimates, in Heilongjiang province to implement "appliances to the countryside" in 4 years, total household appliances can stimulate rural consumption more than 20 billion yuan. 3 months, the Government keen to promote, manufacturers hard shouted, Harbin, home appliances to the countryside to the policy enjoys popular support.
Past few days, a large number of journalists to visit the countryside, home appliances survey found that there are many new things growing need to improve and perfect the point: the lack of comprehensive home appliances in place, slightly chaotic distribution channels, primary dealers confusion, coupled with subsidies for farmers are most concerned about the issue, etc., are all in some degree driving home appliances to the countryside that need to improve the livelihood of good policy. How to hold the parties to the enthusiasm and win-win situation, how to advance the process of perfecting "process" has become the government, enterprises and consumers need to common problems.
Too few varieties and farmers do not buy it
In life extension stand the mall manager Liu of the electrical shop, only 45 models bringing home appliances products.
Changhong
,
Konka
Brands
TV
One or two models can keep in stock, a little more second-tier brands.
Products for why some rural areas not arrive, Liu said the speculation: "If there is new products, manufacturers will certainly be shipped immediately, and some models may be developed and produced in factories that will become increasingly rich subsidized products. "
Clearly, now is not enough wealth to rural areas to purchase products can not meet the needs of farmers. With
Mobile
For example, quick update from the phone's own characteristics, the current mobile phone market goods in rural areas the old style, really gives a "dumped goods" feeling. As of March 10, Harbin bringing home appliances products, sold only 1,113 phones, sales the amount of 400000 yuan, ranked in four categories of home appliances to the countryside in the final bit of goods.
Liu told reporters this, some farmers had to feel "not good cheap goods", mistaken for the countryside or the appliance is about to dispose of slow moving goods products, single species adds to the concerns of farmers. He believes that manufacturers should speed up the pace, increasing the variety. Only by choosing more, consumers will not feel that they are being "Fudge" was.
At the same time, household appliances to the countryside of mandatory pricing also used "Kan Jia," the farmer uncomfortable.
Little stuck-sale invoice
As the only home appliance home appliance chain countryside Habu successful enterprise, triple appliances in Harbin and the surrounding area has set up 65 franchise stores. Turning to the countryside products these stores sales, triple appliance manager at Ma Liang, admits: "Sales have definitely increased, but not ideal."
In fact, selling home appliances to rural areas is not good enough, more than triple, a home appliance. Speaking of the reason, two-dimensional urban commercial buildings Jian Zhu Weijian hardware appliance store manager let me know the truth: "there is no invoicing to appliance stores enthusiasm. Because to do so, some home appliances sold after the obvious is to lose money."
's Survey found that primary dealers would have a fixed monthly pay taxes, that is, regardless of the number of units to sell home appliances, paid taxes and fees are fixed, if give the consumer to open the formal invoice will virtually increase the cost of . Zhuwei Jian said: "We usually sell big brand products, while profit lower, but thanks to the large volume will still be done. But now the farmers to obtain a 13% subsidy, must be issued a formal vendor invoices. As between consumers and businesses important aspect of our home appliances to the countryside in the process just made a cry out. "
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