Ericsson advertising platform boost advertising carriers Nuggets
In recent years, driven by technological progress, through new media channels such as Mobile Terminal Advertisement Put in the way of rapid development momentum of a great come from behind. For the lucrative advertising business, telecom operators have a comprehensive background support systems, such as Network equipment Management, customer relationship management, billing systems, etc., can support a variety of advertising methods. But the ad also
efficiency, the best scenario is the exact target audience and bring products to find the best side show to them. To achieve this goal, operators need a professional intelligent management platform, on the one hand to complete the daily management of advertising, on the other hand should also have a wealth of consumer behavior, advertising effectiveness analysis capabilities, which significantly improve the accuracy of ads and practical results. Ericsson AdOrchestrator is specially made carrier-class advertising management solutions.
Business opportunities in the advertising business
At end of 2008, global mobile phone users to 40 million, penetration rate of 58%. In China, close by the end of July 2009, the national mobile phone users has reached 703 million, ranking first in the world. Such a large group of users will no doubt attract the eye of many businesses, in their view, these Mobile Users are likely to be potential consumers of their products target. Different user groups have different spending habits and consumer preferences, how to obtain this information for the business is undoubtedly a great attraction. This will help more easily and more accurately find products for customers to do more with less capital investment return.
For telecom operators, the large number of mobile users and a variety of value-added services such as SMS, MMS, ring tones, cell phone TV Are all involved in the industry chain and earned huge advantage in resources, and complete back support system is carried out for operators paved the way for mobile advertising. The only thing lacking is an overall management of the advertising business platform.
Clarifying needs professional platform As the backbone of information technology operations, providing advertising services should of course take full advantage of information technology tools. For example, brands and advertisers should provide a platform for the registration you want to publish the advertising content, but also can cost the budget and put in effect, in SMS, MMS, ring tones and other forms of advertising to select the appropriate put in the media. Operators should be able to achieve through this platform, all brands, advertisers and advertising they want to publish a comprehensive management: whether to allow an ad the shelves, advertising on-line, offline, and specifically the distribution channels and each ads can run to achieve results and so on, are available through the advertising platform to manage and statistics.
In addition, operators of the ad management platform should be able to adapt to the complex market environment, in full consideration to the operator's own framework, Cooperation Relations, for the different members of the industry chain to provide different services.
Operators advertising service weapon Nuggets Development of advertising for the operator the actual demand, Ericsson has developed carrier-class advertising platform AdOrchestrator, to the advertising side, and operators have brought great convenience.
For brands and advertisers, AdOrchestrator platform provides a wealth of options and ad performance feedback. In this platform, ads can register program, select SMS, MMS, ring tones, mobile TV, interactive games, advertising a different way, you can also see the use of advertising, and clicks, the user's age composition of the audience , gender, income level, the regions, the actual running advertising information.
For operators, AdOrchestrator platform to achieve the maximum benefit for the overall management of advertising services, including brands, advertisers, management, advertising review, the shelves shelves such as management, ad delivery channels put in place management, ad revenue management, advertising statistics, rankings and so on.
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