Running out of the domestic sports brand sport shoe Resources
Sporting events (including major sports, special sports league, etc.) will bring all the current sports brand and long-term benefits, not only to enhance brand awareness. With China's sporting goods market and industry competition intensifies, leading sports brand launched a competition for resources on sports events, with a view to using these resources to occupy a favorable position in the competition. Sponsorship of sports events, competition for resources, sports marketing, which in the end for the brand, what business?
All kinds of sports sponsorship revenue
Brand awareness and reputation of the rapid promotion
Sports is not a complicated industry, so that although some bias, but there are also some truth – in fact the one hand and brand operators branding the one hand and terminal development and management. With a strong brand (success) to promote, drive sales, then in order to stimulate the overall development of enterprises in Quanzhou brand shoes and apparel industry, common case, in which Anta represented.
Sports generally achieved through more than three goals: on-site communication, and television media to disseminate, by the name of enhancing competition. Or CBA league for the National Games, there will be a huge number of people involved in these sporting events to the audience, athletes, players, sponsors will be transmitted directly to their brand. By CUBA, for example, now almost 700 per year between the National University basketball team, and Yu Wanming athletes, coaches and referees, to participate in the race; more than 2500 an exciting game, will affect how many students the audience? Brands can sponsor them, affect more people. More revenue comes from television, other media reported. Major sports events, television and other media, must be broadcast coverage, sports stadiums, the league stadium sponsorship print ads, ad dress athletes, will continue to appear in front of an audience. When the TV facing the CBA league, Anta's LOGO will continue to appear in front of the television audience in the eyes. The third is by boat to the sea, businesses can use sporting events to raise resources in the name of the brand, for example, the national team sponsor XX, XX athletes partners, XX Games partners, any one of unremarkable business or brand, carried out of the banner to advertise, will greatly enhance brand awareness.
Corporate image shaping, display and dissemination of corporate strength has been
In the contemporary competitive market, a company that owns the general public in a responsible, caring and healthy image, brand, product sales will benefit greatly. Sporting events because of its own nature have considerable public, professional, corporate sponsorship or co-occur with the relationship, will greatly enhance the corporate image. For example, the National Games, the host to promote, promote national campaign to enhance the importance of physical carrier, the activities of public interest is clear. Which company sponsored the Games, will be the community that is dedicated, back to society, full of sense of social responsibility. Not to mention influential sponsor the Olympic Games with the world, you will be added to promote mutual understanding, friendship and solidarity, fair competition to the Olympic spirit, will greatly enhance the corporate image. For the high-profile sports, sponsorship unit is basically a domestic and international first-class business (brand), Which corporate sponsors, and to be with them and Wu; high sponsorship fees, but also to some extent, demonstrate the strength of the brand .
Professional league in the professional on the (public nature of the weak), enterprises will be using it to communicate with consumers. Anta long-term sponsorship CBA, the help of CBA basketball in China, a huge area of influence out to consumers, it is a professional manufacturer of basketball equipment. Of course, the sporting events will make sports brands and sports sponsorship, sports associations produce beautiful, and passed out in the activities of the connotation of the brand.
Authoritative endorsement and unique brand of competitive advantage
Why create a brand community? From the simplest level, that is convenient for consumers, because the social product of over-abundant. In the modern knowledge and market competition continues to intensify the situation, all walks of life brands have emerged, but all companies large fees to painstakingly build the brand, all kinds of "false honor" have also appeared cheered. "XX Industry Top Ten", "XX No. 1 brand", "XX Brand Research Institute," and so on, many companies are willing to find them by a force.
Olympic partners, the Chinese sports delegation partners, CBA, or Games sponsors and other "Halo" title, is the great "honor" and the credibility of the aid they are not only raise brand awareness, there is a high degree of brand influence improved. The real "Halo" title, with a high authority, will greatly enhance the credibility of the brand and products.
Another advantage of sports sponsorship in general is exclusive (the industry). In order to protect the interests of sponsors, sporting events organizers generally take "the industry's only" standard to find sponsors. Exclusive brand to sponsor a unique competitive advantage was also eliminated to follow suit. With 99 years of Anta "CCTV + star" rapid rise, followed by a number of sports brands in Jinjiang, one after another with a star advance CCTV, flooded for a time in this mode. ANTA 2004, began sponsoring the Chinese Basketball League (CBA), later followed by the Jinjiang line sports brands have also seen the benefits of which may not short of money, but the scarcity of resources, events, exclusive, here they are helpless to follow suit to stop.
Inventory of the three major brands of sports marketing resources
As noted above the various sporting events sponsored by considerable practical benefits, the decision of the major domestic and international brands will launch its continuous, unremitting struggle. Next, I briefly look at the domestic inventory owned by the three major sports brand sports resources on the order of their strength under the current ranking – also proved that they currently have with sports resource is proportional to the strength.
I am China Quality Dress writer, reports some information about gel heel cushions , heel spur cushions.
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