Best Strategies in Marketing During Recession
During an economic slump, a lot of businesses cut down on their marketing campaign. But you have to understand that it is during a recession that you need to be proactive. Even though the economy is struggling, you need to look at it at a positive view. Take this otherwise downturn positively by reaching out to their target and letting them know that you are wide open for business. This will surely get you ahead of the competition when the economy starts to improve. Studies showed that those that promoted consistently during a recession are likely to prosper after the slump.
You don’t actually need to worry of promoting on an economic downturn as there plenty of ways you can stay in front of your customers with coming up with new and expensive marketing strategy. Here are some of the best strategies you can use in your business:
- Appreciate your customers. If your customers feel appreciated, they will surely love to come back and buy again from you. Loyalty is something you need to work hard for in your business. You can do this by simply send thank you cards to your customers on every successful sale, meeting, or any occasion that require your gratitude.
- Improve your customer service. Don’t feel contended with what you have today. It is important that you constant improve the way you deal with your customers. It would help to ask for feedbacks and comments from them. If ever they give you a negative feedback, don’t take it personally. Instead, use it to improve your business and the way you deal with your customers.
- Take care of your existing customers. Just because they have already purchased from you doesn’t mean that they will most likely buy again. If you don’t take care of them, they won’t go back again. This makes it important to keep them interested in your business. Give them a call or show them that you prioritize them by giving them special promos. You will be surprised with how cost effective it is to promote with existing customers than getting new customers.
- Use your business cards. Don’t just put your cards aside and let it gather dust in the corner. You created your cards to use them, so get them in the hands of the right people. Aside from personally handing them out, you can also leave them in restaurants, public libraries, or any other place where your target customers are.
- Distribute post cards. The post cards remain to be an effective marketing tool today. With everyone using email and social media these days, sending post cards will give you an edge over your competitions as you are able to stay in contact with your customers on a more personal level. Make sure to design your cards creatively so they get noticed easily in the mail box.
- Think outside the box. Create marketing materials that are unique and eye-popping. Instead of just creating a simple business card or thank you card printing, put a picture of yourself on them. This will surely make people look at your card and help them remember you easily. Create unusually designed materials as well. This will be great in drawing attention.
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