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Xu Dongsheng introduced to upgrade the speed of Chinese cities in recent years to accelerate the growth of consumer goods slendertone argos, Fiyta by accelerating construction of high-end watch store to enjoy the benefits of industry growth. Hengji Li is the world’s high-end watches Fiyta distribution chain brand, the basic coverage of its sales volume at home, Cartier, Rolex, Omega and other brands. The first half of 2002-2010, Hengji Li-store development by 18 to 109; this year, a net increase of nine stores during the first half the company to complete the transformation of 7 stores. Moreover, Hengji Li has become a major revenue source Fiyta, 2009, the company achieved operating income of 1.237 billion, of which retail sales of watches Hengji Li 9.66 billion, accounting for 78.04%. In Xu Dongsheng view, watch chain, this growth did not slow down the signs. He said the high-end watch stores in China now total less than 1,500 large-scale outlets, while the figure in Taiwan is 1,500, and he will determine China’s future rapid development of the luxury goods industry. He introduced, supporting this conclusion is based on changes in consumer buying motives. “Today’s young consumers, on the watch has gone from ‘I can afford it,’ into ‘I want to buy, I need to buy’, and many other expenses will save to buy watches.” To “Fiyta” to create a world-class brand with sales if Hengji Li is a bright spot, then the own-brand sales Fiyta is to rely on “quantity and price go up” to win. “We give their own position, that is, to the international brand of learning cheap pandora charms.”
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