Online Shopping in India – Current Trends
Though developments in the internet has been happening in India, it took quite sometime for e-commerce to have a stable base in the country. Online shopping in India is gradually increasing its pace. It could be that the slow internet penetration is a hindrance, that online shopping is restricted only to huge metro cities. However, today with more and more people being cyber savvy, online shopping is gaining prominence amongst Indians.
Owing to certain technological challenges, you will find only a small section of merchants involved in online purchases. The main obstacles are low computer penetration in India, amount of debit or credit card holders being few and certain unfavorable tax regulations. Not many online shopping websites in India offer the option of cash on delivery. Another important trend is that, not all customers are willing to disclose their financial statements and data online. These have been major factors hampering the development and expansion of online business.
On the other hand, if analyzed from a wider perspective online shopping holds a huge potential in India. Numerous ecommerce analysts and researchers are of opinion, that it has the potential to reach about $100 billion or more in the forthcoming years. There are several enterprises, of both small as well as large scale, that are willing to experiment with idea of B2C and B2B websites on the internet in a huge way.
Another factor that has been holding people back from indulging in online shopping in India is the inhibited mindset. People unwontedly give into ambiguous beliefs of the products sold online not being of proper quality and faulty billing systems. Online shopping portals today practice stringent and systematized billing processes and the products offered are of the same quality akin to that of a mall. Sometimes, online shopping websites offer attractive discounts and packages and display products or gadgets that are otherwise not available in the shopping marts.
Given the present situation, where online shopping in India developing gradually, people purchase objects such as electronic gadgets, books, air and rail tickets, attires and designer apparels, audio cassettes, CD’s, computer peripherals, online gifts, showpieces, paintings, gift vouchers, gift articles and many others. However, if developed and operated correctly there could be other luxury as well as necessity products too that can be purchased online.
Most online shopping websites in India offer detailed product information so that a customer can take time to read and select the item that best fits his bill. A greater advantage that online shopping has over conventional shopping is that you can shop anytime from anywhere. You can access it 24 x7 within the comfort zone of your home. This is apt for customers who are frequent travelers or keep a busy schedule and does not have much time to be in the mall to shop. In addition to that, there is a 24 x 7-customer care service to address all your queries. So if you have not yet had an experience of online shopping, do it today. Happy shopping!
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