DBS will also be brought in addition to the opportunities and challenges – direc
Three months after the extension, if no accident occurred, according to the latest plan, China's first Broadcasting TV Direct broadcast satellite (referred to as direct broadcast satellite)?? Sino II will be held Oct. 29 at the Xichang Launch . This is a revolutionary leap in China's satellite industry is as satellite communications, broadcasting operations, "national team"?? China Satcom Development of new opportunities.
Six in China Telecommunications Among carriers, the satellite the size of the smallest overall revenue in 2005, only 14 billion, equivalent to other operators only a fraction of the revenue scale. Moreover, the satellite has two years of losses totaling nearly 80 million yuan. Satellite communication at present there are 31 provincial-level subsidiary branches in some cities also have two branches. It is understood that a considerable portion of its business a single, multi-IP phone services to survive. But the IP telephony market competition, profit margins are very low, coupled with the satellite's brand awareness is low, greatly affected the development of stamina, the market has been more worried about their business situation.
In May this year, the SAC announced the fourth installment of the list of central enterprises the main business, the satellite was named one of 16 central enterprises. At the same time, the SASAC is the main industry Satcom finalize the scope of satellite television broadcasting and other communication Telecommunications service The future will be engaged in satellite communications, broadcasting, digital trunking and satellite navigation three businesses. This means that China Satcom be published SASAC's 112 central main business enterprises engaged in satellite communications and broadcasting operations only state-owned backbone enterprises. In China, DBS China Satcom God will show "national team" and provided an excellent opportunity to achieve.
Broadcast satellite is the use of geostationary satellites for broadcast television, Multimedia Data Communication Directly to small groups and family unit as a satellite transmission mode transmission via satellite to video, graphics and sound programs for the opposite point of broadcasting, the receiver only need to use a small satellite dish, you can receive from the satellite TV or radio programs. Compared with traditional communications satellites, broadcast satellites can cover a country or region, but also enables two-way data transfer, the same time, the user antennas are smaller and have relatively low cost.
As direct broadcast satellite channels transmitted simultaneously the number of far more than traditional communications satellites, in the realization of national information, Digital TV Transformation process has a very broad space for development. Currently, direct broadcast satellite industry has become a global hot spot development, is becoming a broadband, high-speed, multimedia Internet space, but our country is the most suitable for the development of direct broadcast satellite countries, but also a few have such a huge market potential, one of the countries, live satellite industry will drive the rapid development of China's information industry chain, the leading industry, will become China's national economic development, a new growth point.
In the country, including China Satcom and the three corporations, all of its current synchronous communication satellite are not direct broadcast satellites. Soon to be launched next year Sinosat 2 and launch the satellite on the 9th, all belong to the list of broadcast satellites, and the two satellites will be loaded into the Sino Satellite and China Satcom's joint venture. At present, China Satcom's main income comes from the satellite business, but the main advantage of satellite service and broadcasting of its large coverage, the international business of major telecom operators the general structure of the telecommunications, broadcasting and television, the Internet business tripod. If the United States is: radio and television 70%, 20% of Internet data, voice and other 10%. Therefore, the growth of the industry point of satellite operations mainly in radio and television and television broadcast transmission business.
SASAC had to rectify the name of China Satcom, a telecommunications company for the purpose of the satellite can be more easily engaged in radio and television programs, live transmission, may become the next China Satcom's satellite broadcasting of digital TV transmission platform. China Satcom come forward because of the formation of direct broadcast satellite, "Team" will help to ensure that state-owned assets to the direct broadcast satellite holding. Can be said that China Satcom is itself born of the direct broadcast satellite operators, with the satellite launch will be the situation changed in the past have all dropped.
The information, direct broadcast satellite will promote the development of a new industry will bring nearly 100 million yuan by 2010, related to industrial scale. Operational experience from the international point of view, direct broadcast satellite revenues, can be divided into users of satellite transponder lease costs of utilities, and two, the average annual fee for the transponder lease, about 400? 10,000,000 U.S. dollars, if the satellite with a 40 per transponders, 16 of each year will bring? 4 billion U.S. dollars in revenue; other users subscription fees to pay the premium channels are also important sources of income, different operators are often packaged with a flexible strategy allows the number of channels received double.
However, the direct broadcast satellite to bring China Satcom and other operators in addition to the opportunity, the more will also be a challenge, specifically in the following areas:
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