Mrs. Le launched "VIP gift" to scale new condiment marketing precedent
Network marketing is not new, Gift Box products are everywhere, but you seen the combination of equipment + online sales + coupons Condiment Sales model? Recently, the company famous condiment Mrs. Dole Food Co., Ltd. Shanghai launched "VIP gift box" sales, the VIP product portfolio not only covers the installation Mrs. Music Chicken , Chicken juice, sauce master, scallop variety of classic products such as Lucy, has also joined the U.S. import most products, and olive oil Red wine And other products, ranging daily household condiment. In product sales, the use of Internet sales, phone orders the way, the future will also carry out CCTV's shopping column TV Sales, while accompanied by up to 100 million yuan of total coupons and home delivery services, will be a variety of "high quality, good taste," the wife happy with the packaged seasoning food directly to consumers at the door.
After 20 years of sustained development, Mrs. eighties music from the last century in China Seasoning Industry the "new forces", development and growth for the enforcement of domestic industry in the forefront of seasoning, one of the lead. With strong scientific research strength, modern production scale, leading quality management systems and large Marketing Network, wife enjoy bigger, stronger, while China's chicken industry, but also committed to developing new types of seasonings, has launched eight series, more than 70 varieties and specifications of the new condiment, and in 2008 to 7.3 tons of chicken products and sales volume among the forefront of the global chicken industry.
Music for the launch of his wife's "combination of equipment + online sales + coupons" sales model, the relevant officer of the company said it will open up a new national condiment sales channel model. Seasoning as consumers of food daily contact one of the most frequently, with Other food products As in sales "may have conduits world", but in the present, such as supermarkets, retail stores, restaurants, distributors and other traditional distribution channels, competition intensified, thus increasing the burden of cost of sales companies, and traditional cost-effective sales channel is also dwindling. So the wife Ensemble installed did not take the traditional sales channels, but the use of online sales, telephone order, home delivery approach to selling. From the long-term point of view, this will open a new Mrs. Lok sales channels, establishing a new distribution network. Once the network successfully completed, after the product is not only the wife happy, and even other brands of similar products can be sold in the network, which is profitable for businesses. The VIP sales network also once completed, will become the wife one of music's core competitiveness. Combined sales of the VIP
music on his wife is another important breakthrough in the eyes of his wife happy in the consumer products that produce only a single natural chicken impression, really make my wife happy towards multi-brand food company direction. Currently in the minds of consumers, the wife happy is almost synonymous with chicken, which is both in terms of music for his wife a huge brand, but also a disadvantage, especially his wife happy is now moving in the current direction of development of product diversification stage, its main products are chicken category, there are soy sauce series, Seasoning, Spices series, catsup and a total of eight series products. How to change the minds of consumers is to let natural impression has been a problem headache. The source said the sale of equipment through the VIP portfolio and hope the help of his wife enjoy chicken bouillon in the field of brand influence and customer loyalty, enhance consumer multi-brand, diversified product knowledge wife happy to bring my wife the other category Music products such as butter, oil, is beautiful, red wine and other products. Also in the gift box specifically added olive oil, red wine, is beautiful and other products, aim to convey to consumers that music has always stressed his wife's fashion, health consumer concept, to promote housewives to taste life, self-regulation, remain optimistic attitude, while the busy home, a glass of red wine, entertain, of emotion, to show "happy wife" positive spirit, so that consumers can get higher family quality of life. Mrs.
music on consumer response to marketing the VIP boxes, according to music insiders said his wife, VIP gift because of its product as a brand, price is quite affordable, plus online sales, home delivery, So, once launched will be the consumer's pursuit of the first products to be sold out, the factory had to rush production. Some experts in the industry, also said his wife happy combination of the VIP equipment sales abandon the traditional sales channels, based on the establishment of new sales channels, in fact, in the condiment business sales channels have also launched a Blue Ocean strategy, which his wife enjoy seize new sales channels to attract more consumers update also walk in front of competitors. Combination of equipment to chicken through the eyes of the consumer's influence in driving the model's other product sales, but also provide many similar enterprises in the reference case.
I am an expert from China Quality Dress, usually analyzes all kind of industries situation, such as occult blood tests , hepatitis test kit.
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