Galanz microwave oven: "Year of China" more "high end" – Gla
The PRC, according to the latest news
Microwave ovens
The basic pattern of market stability, market share of retail sales in the top three market share and brand share was 95.51 percent. Among them,
Glanz
Absolute advantage firmly in the market share of more than 50%, no one can compare. In
States United States
Latest top ten best-selling models of microwave ovens ranking, Galanz is occupied eight, so that low-end machine with the following brands eclipsed the impulse, Galanz to high-end boutique lineup with the "China Year" known strategy of the Chinese market in 2008 was the beginning of its great prestige.
Successful lineup full range of high-end products
As the microwave oven industry leader,
Home Appliances
Giant Glanz, 2006, that "a century enterprise, the world's brand," an important strategic transformation, the success in the Chinese market has to locate high-value high-end boutique line, over the years invested heavily in continuous, increasing
Technology
Innovation, promote a higher frequency microwave Galanz introduce new, V9 plate, a large number of Chinese red are subject to a fine
Consumption
Persons of all ages.
The United States in the country
Electrical
Recently released the latest list on microwave-selling models, the reporter found, within the top ten best-selling model, Galanz account of eight, and they are not low-cost high-end products, indicating the completion of overseas Galanz microwave high-end market after full lineup, in the Chinese market has begun to go high. Be able to squeeze in another list of only the operation of capital-based appliances business, its two low-end models are priced scores were nullified, 200 yuan.
This, the industry veteran said: This does not rule out the following brands to low-grade cheap plane impulse to achieve "came out top," the illusion. The veteran noted that at present, the domestic appliance market and consumer trends, has grown from adequate food and clothing to enjoy the process of upgrading the level of domestic consumers more money to the shopping bag, and more concerned about whether the product is more personal, more intelligent fashion and other factors, "money value, and not money to buy troubled province," has become more and more people's consumption concept.
Meet the "Year of China", and create higher value for the consumer
"How to create higher value for the consumer: improving people's
Life
Level, to provide cost-effective products. Basic features from product to fashion, human, aesthetic and other aspects to meet consumer demand, creating demand direction. Glanz is trying to attempt. "Galanz microwave oven, general manager of the Chinese market Liang Hongsheng told reporters, Galanz is not listed, do not cheat
Investment
Were to pursue false results, but not of no value to the pursuit of market share, but to seize the valuable market share. In 2008, Galanz new upgrades faster, more style, more consumers will be more personalized to meet the needs and, in the Year of China, Chinese elements will be amplified, from the silver, red to King of the shiny, material is from
Stainless steel
, Brushed aluminum breakthrough in the use of the Aura
Crystal
,
Health
Care guidelines on the menu and the video recipe
Multimedia
Features are bright, very people expect.
The trade, Galanz invested heavily in new product development, is beginning to usher in return for international standards and localization elements blending will increase its premium brands have a great role, which will be microwave oven at home and abroad continue to lead the market trend.
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