NICE "buy the dips" in the high-end cosmetic market – NICE, day, and c
International financial crisis, a big impact on some industries, but some enterprises are able to find an opportunity. Wash industry occupied the country "leading" status NICE group, from this financial crisis saw a good opportunity to expand the market.
It is understood that China's cosmetic industry, the number of large enterprises in the 300 or so, and before the domination of foreign brands, the current market share of domestic brands increased year by year. Such as washing powder, made from the original brand on less than three percent to about seventy percent now. Nice Group to occupy the high-end market, they have begun by the detergent, laundry soap, etc. Cleaning Products To the high share of international brands of shampoo, bath gel and other personal cleaning products in transition.
Zhejiang Nice Group President Chuang Kai Chuan s said: "we have developed so far, we do not have a penny bank loans. NICE cash flow more than enough, I have 10 Jige Yi exile in cash in the bank . crisis, crisis in the organic, we "buy the dips" has the chance. We must seize this opportunity to carry out industrial restructuring. "
NICE held in 29 venture 40 anniversary celebration, Nice Group President Chong Kai Chuan said: "the form of challenges facing severe economic conditions, is expected to reach 10 billion yuan this year, NICE sales, profits and taxes break 10 million, still 30% growth. ". And other industries, this detergent industry has suffered a cold, why NICE to buck the trend up?
1968, the 57 chemical plants set up in Yeosu. This humble little workshop, is the predecessor of NICE. "The total investment in a total of only 60,000 yuan, and efficiency is not good." Zhuang Kai legend, 57 Chemical difficult situation in the initial phase, all the losses of the previous decade, has been designated in the Ministry of Light Industry 118 soap factories in the penultimate column 2.
"Several years ago, Shanghai, Xi'an do OEM manufacturers, striving to the best supporting actor; than a decade ago, the coal supply, they decided to wood on behalf of the coal. Was bleak, and we wear wood on the gloves, even if still full of hand Xuepao stop, he just use wood to fire up the boiler, when people think that's incredible. "Zhuang Kai legend, pioneering the road full of hardships, but he did not give up. Today, NICE "Diaopai" "Super" series products have been widely known, beginning in 1994, sit tight in the detergent industry in China first chair in 2005, washing industry into the world's top eight.
, However, gone through four years of NICE, has encountered new challenges. "This year, the industry is mired in an economic cold among the detergent industry is no exception." Cleaning products in China Dance Association Secretary-General Cheng Hung said that the first half of the industry significantly over the last year's loss-making enterprises. However, in such difficult circumstances, NICE still maintain high growth.
"Nice to buck the trend upward, thanks to a successful transition." Chong Kai Chuan said that the traditional low-end industries to face the impact of competitors, NICE began to enter the high-end products. "In 2006, we acquired the British lion company in the Hong Kong arm of Oni, Yuyang, Levin However the three companies, encompasses 100 years Conditioner, Iglesias, Olive three brands." This acquisition, so that this NICE "Soap King", "detergent King" opened the gateway to personal care products industry, has won a new profit growth point.
Many people found an ad for NICE changed. From the past "only picked, not elected expensive" to "only to improve your quality of life." Chong Kai Chuan that the ad changes, reflecting the large enterprise business model changes. "This is the development of international brands serves the same purpose."
Now gone through four years of NICE, has a new target. "I hope in another 30 years, Nice to 100 billion sales revenue, profits and taxes 10 billion, we will see a new NICE." Zhuang Kai legend.
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