Gome will no longer be forced prices down to the supplier
Core tips:
With the "price butcher"
Huang Guangyu
Complete resignation
Gome
(0493.HK) plans to lay down their suppliers have raised high the "cheap sword."
States United States
Related to high-level electrical told reporters the company strategic planning has been introduced in 2009, the country will further optimize the U.S. relationship with suppliers, forcing down prices unilaterally change the marketing model.
As "price butcher" the complete resignation of Huang Guangyu, Gome (0493.HK) plans to lay down their suppliers have raised high the "cheap sword." Gome relevant senior told reporters the company strategic planning has been introduced in 2009, the country will further optimize the U.S. partnership with suppliers, forcing down prices unilaterally change the marketing model. In addition, to improve the quality of single-store operation, the country the United States will stop the pace of rapid expansion, this will close up to 100 effective to store, general store size remained unchanged.
"As the decline in export markets, suppliers, surely this year will focus on the domestic market." The high-level sources, the United States on the country, this will be a rare opportunity. We will change the country the United States over the past marketing model of unilateral lower prices with suppliers to study marketing programs, more to the network, store terminals precision marketing, making U.S. suppliers and national input-output ratio can be maximized.
Analysts believe that the case so that suppliers Huang Guangyu of GOME follow-up development "misgivings" GOME supplier suddenly began to "appeasement" policy, no longer adhere to the tough measures in the past, is forced to the objective situation.
"Related stores, we will select a number of other options open about the new location a good place the same number of stores, so store size remained unchanged." According to reports, the total number of Gome stores now close to 1300 home. Over the past six years, the country has been taken to the rapid U.S. expansion strategy, in order to maintain the largest, with 36 billion last year, and even sky-high price, the acquisition of 81 medium and large electrical stores.
"In the past two months, to Gome president Chen Xiao as the core management team has withstood the test." The senior said. According to him, was Wong Kwong Yu, the two-month investigation, the re-division of the business center of Gome and established by the National US-Ho Yang Qing, vice president of stores for recycling center. It is reported that new business center is divided into the traditional
Home Appliances
, 3C products and electrical life of three parts, and store recycling center will focus on improving the quality of single-store operation.
Beijing Public Security Bureau, is being investigated
Gome Huang Guangyu, founder, was January 16, 2009 resigned from the United States in the country for all administrative duties, his wife, also resigned from directorships cuckoo.
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