Compete in the world cup of soy milk-induced – soy milk, beverages – Food Indust
Soybean milk industry is entering the era of capacity expansion of the blowout, the entire industry within the next few years will reach 50 million units of production scale.
Fresh soya milk originated in China, are said Huainan Wang Liu An invented the Western Han Dynasty. "Compendium of Materia Medica" record: "soy milk, Li gas into the water system for various wind-heat, solutions of various narcotics." So far, the cup of milk has spawned a huge market, the State Council Development Research Center Appliance discussion group released the "2008 China Small appliances Development Trends Report ", said the two major gold mine in the microwave and the cooker was exhausted after the excavation, small home appliances under the non-Soymilk none other than a gold mine. Today, soybean milk machine industry into the era of capacity expansion of the blowout, according to conservative estimates, the industry within the next few years will reach 50 million units of production scale.
Cup of soy milk,'s crowded
With modest profits than the traditional home appliances, small appliances margins often 15% to 30%, and led to numerous manufacturers to enter. The market has nearly a hundred Soymilk brand, accounting for more than 20 first-line market, but most of the market lies in the hands of a few large brands. Statistics show that currently the industry leader in the 9 yang company a dominant, accounting for nearly 80% market share, and the rest of the market by the Dong Ling, the United States, and Glanz, Supor, OAK several other sub-brand food .
Nine Yang: 2007 9 Yang has occupied 80% market share, and firmly holds the position of soybean milk machine brand in the industry. 9 Yang Soymilk first half of 2009 Sell Income of more than 1.74 billion yuan, compared with growth of 63.13 percent over the same period last year. Currently, nine sun's position in the soybean milk industry, the short term can not be shaken. While Yang is the nine founders of Soymilk consumption in the soybean milk industry has a strong brand appeal, professional and technical advantages also contribute to its market leading position to keep Soymilk; while nine sun in the sales channels, business philosophy , brand communication and network Marketing Outstanding performance aspects. By comparison, soybean milk machine counterparts, basically none of the nine companies can catch up with the sun innovation. For the later competitors, nine sun can keep a close eye introduced new competitors, introduction of targeted technology and new check later ones, which to maintain an absolute monopoly advantage is crucial.
America: from the first half of 2009, the United States Declaration of Soymilk into the market, a series of innovative, fashion, health card, launched 15 new soybean milk, and developed consumer-friendly cleaning and free-free Netease foam beans, and other new technologies claim to be the third revolution, soybean milk machine. America's also announced that 300 million yuan investment to build the world's largest soybean milk production base, the industrial park there Soymilk Production Line 4, annual output can reach 30 million units. Two years will achieve sales of 3.0 billion, winning 35% market share.
U.S. home appliance industry in China, no doubt about the position, scale manufacturing, rapid replication capabilities and strong financial backing has obvious advantages; beauty brand stores across the country has reached more than 3,000, forming combination of rapid production and sales channel operations. As new entrants, the United States in the short time still can not constitute a substantial challenge to nine sun, but relying on the production and brand, and channel strength, beauty and effective innovation in marketing is for all to see, two or three years, the competition is expected to meet with a wait and see.
Dong Ling: DF-2007 into the soybean milk market, with low prices, eroding market nine Yang, main "health self-control, comprehensive nutrition" homemade Beverages Culture, the main push "full drink" concept, emphasizing the "fruit Soymilk" is not just Soymilk. DF-emergence of fruit Soymilk, to some extent improved Drinks Single type of market situation, creatively, soybean milk, juice machine, electric kettle three machines into one, not only boiling water, beat milk, juice Juice , Can produce a variety of tastes rich functional nutritional beverages. DF-fruit drinks, soybean milk machine to upgrade to a daily high degree of beauty and health drinks, and canned drinks apart.
OAK: OAK actually very early into the soybean milk market, and hit "on Flow Technology", no net cleaning, anti-selling wrestling techniques, claiming that combines dry beans, wet beans, grains and nutritional paste, fruit Stir vegetables and other functions.
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