Website Optimisation
When it comes to getting customers through the internet there is a lot more to consider than simply having a website built and registered with the search engines. This really should only be seen as the first step and of far more importance is how well the site is optimised and in particular for the Google search robots. In simple terms your website must be as Google friendly as possible if you want to be found on the front page of any search results. This also means that the content must be highly relevant for the customer and the structure of your website must allow a visitor to easily move around the site. This area of expertise is known as “on page optimisation” and is most visible to online visitors.
However, by far the largest and most important area of website optimisatiojn occurs “off the page” and involves special robot friendly computer instructions as well as incoming links to your website from other independant websites which Google views as a vote of confidence in the content you are presenting to the public.
In order to see your website “rank higher on google” action needs to be taken across all the above mentioned areas if you want to consistently rank on the front page of search results and see your business prosper online and your enquiries and sales to both grow month on month.
Recent research amongst leading SEO figures has led to the present day opinion that Google has shifted the weighting factors of its famous logarithm to better represent the true authority of a given website. The main change has been a slight down grading in the importance of the actual url or domain name in favour of social media rankings. Google now takes account of Twitter and Facebook comments and tags. So in future, any business serious about having a consistently high search ranking will have to have social media bookmarking on their sites as well as a corporate Facebook and Twitter account.
Successful online marketing in the 21st Century will become more diverse so don’t ignore progress.
Mike has over 7 years experience in designing on page and off page optimisation strategies for websites. For more details on webiste optimisation Notts and seo notts please visit our website www.rankhigherongoogle.co.uk
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