The biggest competitor in Europe of nike
Germany’s Adidas, Nike Shox and is the Reebok’s biggest competitor in Europe. Europeans instinctively prefer the production of all on the European continent. In a middle management meeting, President-bit grams to 60 grams manager explained, cooperative approach the importance of Knight, although usually do not like meetings, but also back to attend the meeting.
The summer months there has been little improvement in orders of new models – including the new series of basketball shoes – will be subject to retailers welcome, but the 56-year-old chairman of Cheap Nike Shox R4, Inc. is still worried, he knew to be in the saturated USA market once again realize that he had created the kind of growth is no longer possible. Cross-cultural issues in every operation and management of multinational companies have encountered problems. So does Nike Shox R4 firm.
On this point, Nike deliberately fathom the psychological characteristics to meet the Europeans. France, for example young people better advertised, the Americans put a price tag on the shoe to meet the French youth as peers. Dutch people over the age of 25 like to wear white shoes, the age of 25 who prefer colorful sneakers, Discount Nike Shox treated differently.
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