Case Study: the smooth transition of digital technology
PrintManagement is a compelling case in digital printing technology. In 2004 the company signed an outsourcing contract to provide specifically for large customers digital printing services, but at that time the company did not have digital printing capabilities.
Time, PrintManagement company has not a digital printing equipment, but it can offer intermediary services, and start a six-station press, which is a six-color Komori printing press. The help of consultants in the printing, the company quickly purchased a digital color presses and a monochrome production printers and anxious customers began to provide digital printing services.
When the dust settled, the company also saw the benefits of using digital printing technology: a simple workflow, strong integration with the Internet, and new personalization and short run printing capabilities. The technology is in line with the company's strategic direction, it is distributed to customers to provide comprehensive design, printing and delivery services.
PrintManagement BrianFrank president of the company explained: "Rather than offset the market in the long and difficult journey, we might as well open a new path. We see a lot of customers to other printing needs, and begin to digital printing technology as the largest enterprise development driving force. "
Since then, PrintManagement company entered the fast track of development, currently the company's size has doubled than before, the number of employees reached 50, the annual income of 700 million. In 2006, the company's fastest-growing in the past decade, the year, in addition, it has been the strong support of other partners, and customers become the most reliable printing service provider.
Find a printer and an ideal partner
PrintManagement companies transition to digital technology is the core of the establishment of integrated service delivery model to provide customers with a range from design to delivery of services to help them enjoy a better standard of printing services. Frank said: "We are not just a one-step-type printing, but also as an important partner clients to help them improve the efficiency of production and communication."
To be successful, it would possess more powerful digital printing capabilities. The introduction of the first digital printing equipment after a period of six months, Frank and PrintManagement CEO JoeDesch has purchased several high-end digital color presses. In addition, they also participated in the Xerox Center in GilHatch's "Open Day" activities, learned printing from offset to digital technology transition process.
Xerox's recent "Open Day" activities not only allow them to find the digital printing market opportunities contained more?? And enable them to find an effective tool ProfitQuick, it can help users in the field of digital color printing success. Frank said: "From an economic dispatch of view, it is indeed effective."
However, increasing economic efficiency is not the sole purpose PrintManagement company. Frank said: "We now face the biggest challenge is the development of this industry very quickly, so you fancy a particular technology, and intends to use it to help companies expand the market, it may bring up have missed the best use of time . We need more than a printing press, but a success will help us partners. "
In addition, Xerox's "Open Day" also show them in the manufacturing, engineering and marketing aspects of the rich resources available, and to PrintManagement Xerox believes that his ideal partner . Then in mid-2004, the company purchased a iGen3110 press. Now the company has been closely linked with the Xerox together and rely on Xerox's innovative technology to grasp the latest trends, exploiting market opportunities. Frank said: "We then have to do is to develop a thorough marketing plan."
Build Digital Enterprise
Introduction of iGen3 Digital Press is PrintManagement printing companies to create a series of steps in one. They want to partner with the help of efforts to develop their capacity in various fields.
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