First wedding ring network and strive to share three straight annual sales of 50
To create local Alibaba, Shenzhen has introduced e-commerce New Deal, launched in the first three days of this New Deal, Shenzhen diamond e-commerce Web Bloves announced plans received venture capital of 30 million days of venture capital. Thus, the reporter interviewed Bloves Tso-lin, its said to get venture capital, the company will increase the layout of the country, three years to BLO V ES into Chinese jewelry industry's number one e-commerce brand, sales amounted to 500 million yuan.
Jewelry e-commerce cost savings 30%
Cao Lin told reporters: "The jewelry industry is very distinctive characteristics of the industry chain. The first is a high concentration of resources, including control of resources on the upper reaches of a company, under the control of the network, the largest family controlled 60% of the world's diamond mines, again 20 % of the diamond distribution rights to 79 look for the buyout business, diamond pricing is basically the largest companies control; second channels has greatly increased the cost of goods from the supplier to the wholesale link to see every aspect of an increase of 8% about the cost, the last-to-end retail shopping areas, the cost increase of 30%; the third is the market is extremely scattered, fragmented, chaotic competition, the data show that the diamond market of about 4.3 billion total sales in the top five, the less than 7% market share. "
China Jewelry Industry Association data show that in 2009, annual sales of 220 billion jewelry, including diamonds, 30%, about 66.0 billion in sales. "In the diamond among the wedding ring sales accounted for 50% of the wedding ring is about 33 billion yuan." Cao Lin said. How to solve this dispersion, the competitive situation of division and cost savings for consumers as much as possible? Have to run a small jewelry business into sales 600 000 000, China's top three in the original, he quit the company because he thought e-commerce.
"The decision to venture in Shenzhen, Shenzhen is the jewelry industry is also value the advantages of the country, Shenzhen jewelry is also very developed culture." He told reporters in December 2008, China's first direct purchase website wedding ring — Bloves formally launched in Shenzhen.
A "triple play" business model
A few days ago, Bloves just got a day plan venture capital venture capital 30 million. This is the horse capital of the Shenzhen local investment company vice president Wu Gang pull the line.
Wu Gang told reporters, venture capital value Bloves main in two respects: first, a very clear business model and experience through business district to resolve the high-end luxury shops confidence and after-sales service problems; second Bloves high Management has experience in the diamond industry is a bunch of people know how to make diamonds, diamonds; third, Bloves positioned as a wedding ring, focus on the jewelry industry, e-commerce market segments, from the source to avoid biting off more than can chew phenomenon.
According to Wu Gang, China will jewelry e-commerce generally have three modes: first one is independent of the server, set up e-commerce website and call center, and the auxiliary means to promote experience the store. This model high barriers to entry, need to invest huge sums of money, great emphasis on credit. The second is the third-party platforms such as Taobao, excellence, or setting up storefronts, this pattern of low barriers to entry, suitable for smaller businesses or individuals. The third is the use of jewelry brand site, increasing e-commerce features to the main brand communications, both e-commerce, this model is generally traditional jewelry companies.
"Taking into account the pros and cons of various models and their advantages, Bloves is the first model used." Cao Lin told reporters, get venture capital, the company will further increase the layout of the country.
"The diamond industry is the core issue of e-commerce customer confidence, customer needs to buy high-priced goods 'seeing is believing'. The business model adopted 'triple play' is to solve the problem, customers can through the website, magazine query Diamond Products information, to experience the store ordering, payment, pick up, after-sales maintenance. "Cao Lin said the store is a high quality experience at the heart of this problem. Its future goals are: three years will Bloves into Chinese jewelry industry's number one e-commerce brand, experience store network covering 15 municipalities, provincial cities, 20 prefecture-level cities, experience the store number to 60, sales amounted to 500 million yuan.
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