State air conditioning price point and then confront the Soviet Union confusing
2007 2 12, two giant home appliance chain store Gome and Suning again staged a very interesting "point of view the collision," published almost simultaneously in both the "air-conditioned White Paper" on national reputation, "07 large air-conditioning price cut is unlikely ", but was attacked said Su Ning," The market is still unrealistically high price of the phenomenon. "
The same as the channel, face the same market environment, the two sides made the opposite prediction that almost repeat the same scene in 2005, but, when the two giants in 2005 the opposite view.
Are all air-conditioned production exceeded 80 million units
Air market on the status and expected, the two views about.
States United States the "Air Conditioning 2007 White Paper", said since 2003, driven by export growth in air conditioning, domestic air conditioning products yield a breakthrough-type growth for three consecutive years remained at 70 million sets.
GOME expects 2007 production exceeded 80 million domestic air conditioning units. The domestic market sales of around 26 million units.
Suning "2007 White Paper on China's air-conditioning industry" is expected to refrigeration and air conditioning market in 2006 was about 24.5 million units sold, more than in 2005 fell about 60 million units, slightly down by 2.5 percentage points, but the average price rising by affect the overall sales of about 53.4 billion yuan, 46.5 billion yuan than the year 2005, up about 15%, rebounding from the 2005 freeze year trend of decline that occurred, but the market growth rate is small, does not appear in 2003 and 2004 substantial growth trend.
The same time, Suning is expected to present the Chinese air conditioner market has entered a stable development in 2007, domestic market demand is expected and no major increase in overall sales will remain at about 2,500 million units.
A large number of third-line brand to be phased out
Status for air-conditioning business, the National United States, "White Paper on air," said the air conditioning industry is gradually matured. Accelerating industry consolidation, market concentration, strengthening the brand in 2006 mainly active remaining 25 or so, most of the third line and below the brand to be cleaned out, the market brand concentration year by year.
According to statistics, the share of sales in the domestic market, the main brand and other brands The gap between the top three brands combined market share of frozen by the year 2003 increased 34.6% to 55.8% in 2006, frozen; The top ten brands combined share of 85.1%. Market concentration makes the air conditioning industry, the brand appears relatively monopolies.
Suning opinions are similar, Suning said that six years of integrated brand over from 400 to 20, more than 20 trials to which the brand has been subdivided into three categories: the relative size of the leading domestic sales of the first camp, Haier, United States , and Gree, made the modest size of the second camp, Hisense, Zhi Gao, Kelon, Chunlan, Oaks, Galanz, Changhong, TCL, and adhere to high positions in the joint venture camp Panasonic, Samsung, LG, Mitsubishi Heavy Industries, Mitsubishi Electric, Daikin and other brands.
Air price point once again confront
Price trends on the air this most important issue, Gome and Suning have the recurrence of violent collisions.
Country reputation, and in the past regularly from a manufacturing point of view, in 2007 the manufacturing sector will further enhance the single-product price and profit. However, the purpose of manufacturing industry to raise prices in the pricing and channel will create contradictions, so in 2007 a significant price cut air-conditioning is unlikely.
Suning has criticized the market price actually still "unrealistically high" phenomenon.
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