Nike and Adidas are two fierce competitor
In China, Adidas and Nike Shox are two fierce competitor. In football the greatest influence on the increased investment is necessary. This competition, so Nike’s unexpected, makes sense choose the Super League. Especially in July 2003, Nike for $ 305 million acquisition of a wholly-owned sneaker maker Converse Inc, the look widened the distance between the competitors.
As the Cheap Nike Shox TL1 from the 1980s and the Chinese Football Association to establish a partnership, all year round at all levels of men and women national team’s equipment business, so Nike China Team This project dwarfs the competition. The company produce Nike Shox TL1 Sale, to ensure and expand the use of Chinese football market position in China, only to the league as a breakthrough. Together, Nike also sponsors regular promotion from the main sponsor, the Chinese football market position also improved significantly.
Analysis of the industry, despite the current Super League 10 years ago has been depressed a lot, but football as a key sport, or sporting goods company, a campaign must not be overlooked. Super Lu Feng, general manager, says that Chinese football sponsor of the most valued, is averaging 1.5 million people in the audience, and the full year total 144 million people viewers. At the same time, Cheap Nike Shox and 8 teams have signed a sponsorship contract.
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