All media publishing "solid land" to explore effective modes
Wang Baoqiang, who starred in the TV series "My brother called Shun Liu" (hereinafter referred to as "Shun Liu"), less than a week of its launch, the ratings, more than starting the year drama "Moving Westward", as nowadays the most popular TV shows. With the hit television series, its namesake novel major bookstore in the country
Sell Situation is also soaring. Meanwhile, the careful reader will find in the book "Shun Liu," on the cover was printed, "the Chinese online synchronous digital publishing", which means that readers can not only book from bookstore shelves each purchase of paper books, but also can be downloaded through the Internet, mobile phones and other forms of reading, "reading"
Electronic Book. In fact, today published the entire media has been more and more readers for the awareness and acceptance. According to the Chinese line of Lei Tong, Chairman and President introduced most of its works are published by all media, "At present, especially in digital media, publishing them, covering the total number of millions, more than 100,000 subscribers, so the whole media has been published a clear and effective model. "
Join the big market of digital publishing
It is reported that the "Shun Liu," paper published in the book of the same time, the Chinese online has many areas of China Mobile's mobile reading channel paved
Marketing Channels, on the books a strong referral. Readers not only learn from the phone book publishing platform information, you can also pay by mobile phone to download the book; At the same time, readers can also 17K in Chinese Literature Online's website and Qianlong, People pay channels such as reading fee to read the electronic version of the book.
"" Shun Liu, "since the line is still less than a month, the mobile phone traffic have read 35 million times." Chinese-line center, vice president and general manager of the Copyright Hsieh Kuang-tsai said that digital publishing can be extended to join the entire content publishing territory, "all media content published in book value to be achieved through a variety of publishing media and zoom in, 'a fish to eat more' to achieve the integration of industrial chain, the side win-win."
Today, the Internet, cell phones, represented by new media has covered most of the time and life, but the publisher through the text and graphics, audio, video and other forms of Internet publishing services, publishing services and the mobile phone has also become a New of the forms. Mobile phone publishing, for example, because mobile phones have become the fifth media can not be questioned and the establishment of a mature profitable, 2012, mobile phone market will reach 5 billion yuan to read the scale, is expected to more than 10 billion yuan in 2015. All Media Mobile Media as the most important part of publishing, digital publishing has become the publishing industry as a whole new inflection point.
Learned, Feng Xiaogang's first novel "If You Are," published, the publishers expected sales volume of approximately 10 million to 200,000, while the promotion by the media, after all, the direct benefits increased by 50% to 60% , together with the Chinese to buy books online paid royalties, publishers have been more than double the revenue originally anticipated.
All media publishing has become an effective model
If the previous "all-media publishing" for the publishing industry or the industry to build a better vision of the future now, this "future" is gradually turned into a published normal.
2008 12 19, Changjiang Literature & Art Publishing House and the Chinese online work will be Feng Xiaogang's first novel, "You Are the One" to the traditional books, the Internet, handheld readers, mobile phones and reading the form of 4 simultaneous publishing, creating a country-wide media publishing precedent. March 26, 2009, the British film "Slumdog Millionaire" carrying eight Academy Awards, landing in China, the same name as the original is also a global media publishing all starting simultaneously with the film, creating a world-wide media simultaneously published precedent.
Begin in June this year, the Chinese launched online Liu Qian's "witness a miracle of life"?? First set foot in the entertainment industry works published in all media; first TV series All media published works, "My brother called Shun Liu"; "also The wealth of the poor "?? the first reading of Finance and Economics Department of allegory and so the whole media library. Chinese online in a number of high-quality content resources Trader synchronous digital multi-channel publishing capabilities with its own channel covering not unrelated: in 2005 the Chinese launched wireless reading online services for China Mobile's Monternet book city to provide digital content; 2006 with its launch of literature on networks, to carry out Internet reading services; the last two years, and worked closely with Hanwang end digital equipment manufacturers and other companies closely linked to start
Cooperation .
Same time, the number of cases for the successful operation of "all media publishing" has been by the new vocabulary into a mature publishing model, not only to the publishing industry to bring a digital revolution, but also for the "Reading for All" campaign to increase the the popularity of more powerful channel to improve the national capacity to make a contribution to reading. It should also be noted that at present all the digital media publishing by publishing an exclusive license to approach help to ensure the integrity of the chain of copyright, in order to better protect copyright holders and publishers in the digital publishing interests.
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