Small appliances giant development effort: the domestic market sounded build num
The yuan continues to appreciate
Raw materials
Continued to rise, so too was once "too little competition, too bad profits" and disdain on the domestic market
Small appliances
Corps to re-examine the huge market cake, and a recent
Glanz
, Led by the United States in the development effort of small appliances is sounded offensive build number of the domestic market.
3 18, the two appliances from Shunde Glanz and beauty brands "tacit agreement" to choose to publish in 2008 the same day
Life
Small appliances strategy. Just last week, small appliances
OEM
Export leading BDO Runda (002005.SZ) high-profile pledge last week in Zhuhai, ACA will be its own brand in North America
Electrical
Re seeking local sales in the top three ambitions.
Living in Shanghai Electric in China at the annual meeting, Galanz Electrical life
Machine
Han Wei, general manager said, count the Pearl River Delta domestic OEM U-turn to offensive corps, according to the relevant agencies to incomplete statistics, China's small household electrical appliances enterprises up to 35 100, but the real scale, with a certain strength of enterprises and less than 3 40, so the future pattern of home appliances market is not entirely clear.
The same day, the lives of U.S. appliance market in Zhuhai at the season launch meeting, the U.S. Environmental electrical charge to the press revealed that the U.S. environment in 2007 as a whole appliance division revenues 4 billion yuan, up 20% ; One Main fan, it is to achieve total annual sales of 15 million units, up 20%. It is reported that within the United States has explicitly proposed three-year strategic plan electrical environment in 2008 final stages, aimed against the 5 billion yuan mark.
"Exchange rate to make a substantial decline in export markets, profit margins, at a time when demand for domestic heating directly contributed to Galanz, BDO Runda and other foreign-led brand back to the domestic market." Some experts, RMB appreciation , the export tax rebate reduction, raw materials, labor costs significantly enhanced and developed countries to implement the environmental protection market frequently the threshold, the most conservative calculations, the situation on the processing trade alone to go out of business profit impact of small household electrical appliances in the range of 30%.
Learned, to snatch the breakdown of the domestic market of small household appliances, electric life Galanz put forward is shifted from the practical to enjoy the idea of product lines from
Microwave ovens
,
Rice cooker
And other fields to
Electric stove
,
Electric kettle
So the direction of spreading. U.S. Environmental appliances, in addition to rivers and lakes continue to consolidate the status of the fan industry, the last year also introduced a large scale vacuum cleaner,
Humidifier
, Clean machines and other new small appliance industries, while the U.S. group with a large and effective sales team, the United States in all categories of life electrical appliances in the domestic market has also established a new marketing model.
Data from third parties, the full year 2007 sales of home appliances is estimated that nearly 1,000 billion yuan, of which
Kitchen small appliances
Hold a dominant position. General European family of small electric appliances per household ownership of 37 pieces, while the average Chinese household holdings of small appliances is only 3-4, the economically more developed cities is not more than 10, while the rural market, the popularity of small household electrical appliances before just started.
Home network editor Li Tao confirmed to reporters Airmate,
Nippon
, 100 000 000 Long OEM export small appliances such as Guangdong, is also gearing up preparations for fighting large domestic market, including enterprises established in 2008 as the domestic "breakthrough year", "Force years."
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