Adi: We provide the support that others can not provide
2005 3 23, Beijing. Adidas – Salomon Group (hereinafter referred to as Adi) held a grand party of 500 guests attended to celebrate the Beijing 2008 Olympic Games, they become partners. Carnival atmosphere throughout the entire event, Adi did not hide his joy of victory, they beat the old enemy strong local brands Nike and Li Ning, the Beijing 2008 Olympics, the seventh partner for the 2008 Olympics and the Paralympics all staff and technical officials of sports equipment.
Time back to January 24, 2005, when the Beijing Olympic Organizing Committee announced that the Beijing 2008 Olympic Games Adi seventh partner in the face of this surprisingly results, various speculations have been appearing, "Adi what price to pay in the end, it rely on to defeat his opponent?"
Most qualified person to answer this question is Herbert? At home and (HerbertHainer), reporter's interview, he said: "We compete very lucky, eventually we got the sponsorship, Beijing Olympic Organizing Committee we can provide other companies can not provide support. "
Herbert? At home and have years of Pentecost, regular exercise, maintaining a 30-year-old body, was once an amateur football club players, of course, his most important title is the global president of Adi.
To meet the president in the 10 seconds will know that a reporter wearing Adidas sports shoes, he smiled and said: "This is the right choice for you."
Interview Reporter: Adi in recent years sponsored the European Championship, World Cup, Athens Olympics, almost all big events, and now the 2008 Beijing Olympic partners, made the official sponsorship of large events appears to have become a fixed marketing strategy, your comment?
Within the four seas: You're very right, in fact this is our traditional marketing model, Adi can say that is an Olympic brand, from the beginning we have for the 1928 Olympic Games sports products. In addition, we and FIFA (FIFA) has a good relationship, and actively support their activities, football has become one of our most important business, you may have heard, we renewed the contract with FIFA 2014 years, which means that we will make more investment in this area.
Reporter: the growing cost of the modern Olympic sponsorship, the sponsorship strategy Adi what appeared to adjust?
Within the four seas: we have been actively involved in Olympic sponsorship, sponsored by different methods, we have 28 sports in 26 projects to provide sports equipment for the 2008 Beijing Olympic Games, we support efforts in increasing the current we have reached with the Beijing Olympic partnership. We believe that this way to convey to the Chinese people a message: Adi attaches great importance to China attaches importance to China's consumers, attaches importance to China's sports associations and their organizations. Believe that we can provide for the Beijing Olympic other companies can not provide support.
Reporter: We would like to know the Chinese market, the global strategy in Adi at what position?
Within the four seas: China has 1.3 billion potential consumers, the number of people interested in sports are increasing, people's incomes continue to increase, more and more rest time, we become increasingly concerned about health issues, this is A Di in the development of some of the basic conditions of China. We hold the future of China is very optimistic about the market, in China the past two years we have maintained 100% growth rate.
Reporter: Three years ago, you said Japan and South Korea World Cup Adi growth in Asia, an opportunity that was first held in Asia World Cup, the Beijing Olympic Games is the first time for China to sponsor Beijing Olympic Games on A Di in Asia, particularly in China, what kind of business has significance?
Inner Deep: It now appears that I was expected to be very correct, we are now in Japan, maintained double-digit growth, is becoming its first sporting goods company in Japan. Beijing Olympics for China's development is at a turning point, China also has ambitious in our plans, our goal is to be distributed before the 2008 cities in 250 stores in 1300, increased to over 400 cities 4000, 2010, our revenue in China will increase to 10 billion euros.
Reporter: Does this mean that Adi will enter the two cities, and with the Li Ning sporting goods and other local manufacturers to carry out a direct confrontation?
Within the four seas: We do have plans to the secondary market is to enter the medium-sized cities, we believe the market at this level that many consumers want the same contact, buy our goods. In addition, this time I went to Beijing with Li Ning, we found that the competitive local companies have actually begun.
I am an expert from China Hardware Suppliers, usually analyzes all kind of industries situation, such as tire building machine , corrugated pipe machine.
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